Overall Satisfaction with NetBase
NetBase is predominantly used within our company for measuring and analysing online mentions and conversations around client brands, industry categories and key events. It is primarily used by the research team, often alongside traditional research methodologies, and also by the content marketing team.
- The dashboard is incredibly easy to navigate but also the visuals are great for demonstrating the benefit of Netbase and the data it provides.
- Natural Language Processing is a huge benefit of Netbase because it means that we have faith in the analysis which is being completed on a large volume of text.
- Being able to easily adapt and modify what you are analyzing or researching, especially when the output often needs to be turned around quickly.
- The number of logins is an issue as it would be great to have Netbase used more widely across the agency but with only a couple of logins that is an issue.
- Related to the above point is that users are logged out when there is no activity or someone else tries to login with the same details.
- Quick insights which wouldn't have been achievable with other research.