Overall Satisfaction with NetBase
We use Netbase in our social and content department to get a feel for what people are talking about. We also use it to express brand sentiment to show us opportunities to help clients. For example, if they have negative connotations, we can create content to counteract those negative sentiments.
- Brand sentiment.
- Social listening.
- Client dashboards.
- Ease of use (does require some training to be able to use it well).
5 - Social and Content
- We have secured a few clients based on this social listening and tangible examples.