ON24 Has it all...and more!
Updated April 03, 2024
ON24 Has it all...and more!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
Using ON24 to support your quarterly webinar program for increasing product awareness and adoption is a strategic approach that leverages digital platforms to engage your audience effectively. ON24 offers a versatile platform that allows for a blend of live events and on-demand content, catering to various preferences and schedules of your audience. Here's an expansion on how you can utilize ON24 effectively for your webinar program:1. **Live Webinars**: Conducting live webinars allows for real-time interaction with your audience. You can host product demonstrations, Q&A sessions, and live polls to engage participants actively. Live webinars create a sense of urgency and exclusivity, encouraging attendance and participation. Additionally, they enable direct feedback and immediate response to queries or concerns, fostering a dynamic and interactive learning environment.2. **Direct-to-On-Demand Webinars**: Offering on-demand webinars provides flexibility for participants who may not be able to attend live sessions due to scheduling conflicts or time zone differences. By recording and making webinars available on-demand, you extend the reach of your content and ensure accessibility for a broader audience. Participants can access the material at their convenience, allowing for self-paced learning and repeated viewing, which can reinforce key messages and increase retention.3. **Educational Roundtable Discussions**: In addition to product-focused content, you can use ON24 to host educational roundtable discussions and thought leadership activities. These sessions can cover industry trends, best practices, and emerging technologies, positioning your company as a knowledgeable authority in your field. Roundtable discussions facilitate peer-to-peer learning and networking opportunities, encouraging engagement and fostering a community around your brand.4. **Interactive Features**: ON24 offers various interactive features that enhance audience engagement during webinars. You can incorporate live chat, polls, surveys, and downloadable resources to encourage participation and gather valuable feedback. Interactive elements not only make the webinar experience more engaging but also provide insights into audience preferences and interests, which can inform future content development and marketing strategies.5. **Analytics and Reporting**: Leveraging ON24's analytics and reporting capabilities allows you to track webinar performance and measure the effectiveness of your program. You can gather data on attendance rates, engagement metrics, and audience demographics to assess the impact of your webinars and identify areas for improvement. Insights derived from analytics enable data-driven decision-making, helping you refine your webinar strategy and optimize results over time.By leveraging ON24 for your quarterly webinar program, you can effectively increase product awareness, drive adoption, and position your company as a thought leader in your industry. Whether through live events, on-demand content, educational discussions, or interactive features, ON24 provides a comprehensive platform to engage your audience and achieve your marketing objectives.
- Support
- Ease of implementation
- Customization option
- Reporting capability
- Copying previous webinars as a template for future webinars
- Integration with other software
- Increased customer engagement
- Improved visibility of our product and service offering
- Demonstrating our industry leading technology
We are in the process of integrating the platform with our CRM to provide our sales team with additional customer insights to help with the sales process. We use the results of surveys at the end of each webinar to help develop content for future webinars and are investigating the use of artificial intelligence to create additional content from the webinar
Through their constant innovation ON24 challenges me to use their new features to the benefit of my audience. New tools and features are constantly be created or upgraded which allows me to take advantage of them by offering my attendees an improved user experience which in turn results in a more successful webinar.
I previously used Big Marker a great entry level option with minimal reporting and customization options. ON24 offers much more in both areas.
Do you think ON24 delivers good value for the price?
Yes
Are you happy with ON24's feature set?
Yes
Did ON24 live up to sales and marketing promises?
Yes
Did implementation of ON24 go as expected?
Yes
Would you buy ON24 again?
Yes