Literal drag-and-drop user controls in making page element variations make using this service a breeze for non-programmers. This greatly frees up time from engineers who would otherwise be called away to implement desired code changes.
Built-in analytics are comprehensive and already bundled in neat, presentable formats (in addition to being exportable).
A fantastic tool for startups, individuals, and even many enterprise businesses.
Customer and tech support are friendly and prompt. Their site has a user-submitted database of common questions and tips-n-tricks. Their API and code access ought to satisfy even the most hands-on of engineers.