Personalization Engines

Personalization Engines Overview


A personalization engine (PE) is a type of recommendation technology. Companies use PEs to gather and analyze consumer data to better understand customer habits. Using this data to create personalized user experiences can help improve conversions.

Personalization engines automate the process of segmenting, targeting, and testing to help achieve specific marketing goals. This type of technology combines data from many sources. It is often used with omnichannel platforms to create more relevant, customized journeys across different channels and devices. From mobile to email to web, companies can serve up tailored recommendations, search results, and special offers. By anticipating customer needs, merchants can customize the entire user experience.

Personalization is useful because it helps businesses market better, without bombarding users. Optimizing the customer journey reduces choice overload. Helping customers find relevant content faster delivers a more satisfying user experience. Companies can increase conversions by putting the right products in front of the right customers at the right time.

Personalization systems can help marketers test what works and what doesn’t. PEs are valuable tools for reducing buyer confusion and increasing customer happiness.

While personalization engines match content to an individual user’s interests, customer data platforms (CDP) track and unify customer data.

Personalization engines have broad applications but overlap with e-commerce personalization software, which applies tailored content specifically within an e-commerce setting.


Top Rated Personalization Engines Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Personalization Engines Products

(1-25 of 33) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Oracle CX Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Key Features

  • Landing pages (125)
    85%
    8.5
  • List management (127)
    84%
    8.4
  • Email deliverability reporting (237)
    84%
    8.4
Optimizely Web Experimentation

Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.

Key Features

  • a/b experiment testing (50)
    90%
    9.0
  • Preview mode (47)
    65%
    6.5
  • Multi-page/funnel testing (55)
    53%
    5.3
Coveo Qubit

Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable…

Kibo Personalization, powered by Monetate & Certona

Kibo Personalization (the product based on the former Monetate) is an ecommerce personalization software for consumer-facing brands. It is used by QVC, adidas, J. Crew Group Inc., The North Face, and hundreds of other retailers according to the vendor. Kibo Personalization enables…

Dynamic Yield

Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the…

Bloomreach Commerce Experience Cloud

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search…

Key Features

  • API (14)
    73%
    7.3
AB Tasty

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-…

Key Features

  • a/b experiment testing (20)
    91%
    9.1
  • Traffic allocation control (19)
    64%
    6.4
  • Test reporting (20)
    60%
    6.0
Acquia Digital Experience Platform

The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With…

Key Features

  • Role-based user permissions (10)
    89%
    8.9
  • Admin section (9)
    78%
    7.8
  • API (10)
    74%
    7.4
Salesforce Marketing Cloud Interaction Studio

Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data,…

Adobe Target

Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.

Key Features

  • a/b experiment testing (8)
    65%
    6.5
  • Test significance (8)
    58%
    5.8
  • Visual / WYSIWYG editor (8)
    58%
    5.8
Webtrends Optimize

Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.

Wyng

Wyng is a Privacy-First Personalization platform. Powered by a zero-party data API and privacy by design principles, Wyng aims to make it easy for marketers to deliver customer experiences that are always welcome, relevant, and compliant. The vendor states over 250 brands and enterprises…

Wunderkind

Wunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them…

Coveo Relevance Cloud

Coveo is an enterprise search technology which can index data on disparate cloud systems making it easier to retrieve. It has integrated plug-ins for Salesforce.com, Sitecore CEP, and Microsoft Outlook and SharePoint.

Movable Ink

The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.

Bluecore

Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger…

Insider Growth Management Platform (GMP)

The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad…

Vue.ai Personalization Engine

Vue.ai's personalization engine helps retailers grow revenue multi-fold with the power of AI that constantly learns and re-learns customer behavior as it relates to their business needs. Vue.ai allows every retailer to customize AI personalization models to work best for their business.…

Nosto Commerce Experience Platform

Nosto Commerce Experience Platform, from Nosto in Finland, aims to make it easy to quickly deploy fully personalized, integrated commerce experiences with fine-tuned control of merchandising rules — across product recommendations, content, triggered overlays and popups, and category…

Liveclicker

Liveclicker, a CM Group brand headquartered in Cupertino, is a global provider of real-time email personalization solutions for B2C marketers. They state brands use their RealTime Email solution to deliver engaging, personalized messages, simply and at scale. Its integration architecture,…

Dialogue

Dialogue is a No-Code, AI-powered, E-commerce Personalization Platform, from the company of the same name in Tel Aviv. Dialogue aims to enable merchants to increase sales quickly and effortlessly using AI. The solution recognizes, analyzes and understands users’ patterns in real-…

Uniform

Uniform headquartered in San Francisco aims to make the fastest personalized sites possible by allowing to reuse existing technology investments in an existing digital marketing stack.

Motionlab

Motionlab Platform is technology for agencies and brands that enables users to create personalized video communication. Motionlab helps e-mails, MMS, app messages, and personalized videos reach the maximum potential of engagement with customers. Personalized videos by Motionlab…

Vue.ai Product Recommendation Engine

Vue.ai’s product recommendation engine tracks website shoppers' behaviour based on their user behaviour. Vue.ai tracks their historical and live data and based on that we provide product recommendations to them. Every shopper should delight in getting an individualized shopper experience.…

Infosys Equinox

Infosys Equinox is a human-centric commerce and marketing platform that supports rich, hyper-personalized experiences across any channel and touchpoint. The solution helps the user to engage buyers wherever, whenever. With it, users can deliver experiences across screens, apps, social…

Learn More About Personalization Engines

What is a Personalization Engine?


A personalization engine (PE) is a type of recommendation technology. Companies use PEs to gather and analyze consumer data to better understand customer habits. Using this data to create personalized user experiences can help improve conversions.

Personalization engines automate the process of segmenting, targeting, and testing to help achieve specific marketing goals. This type of technology combines data from many sources. It is often used with omnichannel platforms to create more relevant, customized journeys across different channels and devices. From mobile to email to web, companies can serve up tailored recommendations, search results, and special offers. By anticipating customer needs, merchants can customize the entire user experience.

Personalization is useful because it helps businesses market better, without bombarding users. Optimizing the customer journey reduces choice overload. Helping customers find relevant content faster delivers a more satisfying user experience. Companies can increase conversions by putting the right products in front of the right customers at the right time.

Personalization systems can help marketers test what works and what doesn’t. PEs are valuable tools for reducing buyer confusion and increasing customer happiness.

While personalization engines match content to an individual user’s interests, customer data platforms (CDP) track and unify customer data.

Personalization engines have broad applications but overlap with e-commerce personalization software, which applies tailored content specifically within an e-commerce setting.


Personalization Engine Features

Most personalization engines will offer the following features:

  • 1-1 Personalization

  • A/B Testing

  • Behavioral Predictions & Targeting

  • Campaign Segmentation

  • Customer Profiles and Insights

  • Geofencing

  • Marketing Channel Support

  • Recommendation Engine

  • Reports & Analytics

  • Personalized Discounts

  • Triggered Content

  • Website Personalization


Personalization Engine Comparison

Before choosing a personalization engine, consider the following key points:

  1. Where and how do you want to offer personalization to your customers? You’ll want to choose a personalization engine that offers the capabilities you’re looking for.

  2. Static vs. Continuous Learning: Continuous learning engines cost more but can help prevent stagnant personalization experiences over time. It’s important for personalization engines to keep up with current technology.

  3. Know what your challenges are: Identifying pain points and areas for improvement will help you determine which engine best suits your needs.


Pricing Information


Most vendors do not disclose pricing or detailed plan information but do provide custom quotes. Some vendors offer free trials. Plans may begin at $199/month and up.


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Frequently Asked Questions

What does a Personalization Engine do?

Personalization engines are used to study user data and personalize online content and experiences accordingly. Personalization can be based on a user's personal characteristics, individual preferences, or past behavior and selections.

What are the benefits of using a Personalization Engine?

Personalization engines tailor the experiences of users to make them more enjoyable and improve marketing effectiveness. Through personalization techniques, merchants can deliver relevant content that is more attractive, more relevant, and easier to navigate for each individual visitor. Personalization engines help drive traffic, increase brand loyalty, improve customer satisfaction, and boost overall ROI.

What are the best Personalization Engine products?

How much do Personalization Engines cost?

While some vendors offer free trials, most do not disclose pricing information for their personalization engine products. However, vendors do take requests for custom quotes. Among vendors that do offer public information on pricing, fees begin at $199/mo.