Overall Satisfaction with Optimizely Web Experimentation
What we as a team liked about Optimizely Web Experimentation is its fluidity in implementation. With the very simple GUI, even a new joiner can safely manage campaign implementations. We were able to insert banners and were able to change the page's look and feel seamlessly, without any impact on page load time.
- Ease of use
- Ease of implementation
- Asynchronous object load
- Better control on target Control split
- Use of 2 level key implementation on Organization ID and User ID
- A/B testing
- User experience testing
- Personalization
- Campaign Effectiveness Analysis
Optimizely Web Experimentation and Adobe Target are both powerful tools for website optimization and experimentation, but they differ in some key ways. Here's a comparison of some of the most important features of each platform:A/B testing: Both Optimizely and Adobe Target offer A/B testing functionality, allowing users to test different variations of web pages and other digital experiences against each other to determine which performs better.Personalization: Both platforms also offer personalization capabilities, allowing users to create customized experiences for different segments of their audience. However, Optimizely's personalization features are often considered more user-friendly and easier to implement.Analytics and reporting: Both platforms offer robust analytics and reporting features to help users track the performance of their experiments and make data-driven decisions. However, Optimizely's reporting is often considered more intuitive and user-friendly.
Do you think Optimizely Web Experimentation delivers good value for the price?
Yes
Are you happy with Optimizely Web Experimentation's feature set?
Yes
Did Optimizely Web Experimentation live up to sales and marketing promises?
Yes
Did implementation of Optimizely Web Experimentation go as expected?
Yes
Would you buy Optimizely Web Experimentation again?
Yes