Overall Satisfaction with Optimizely Web Experimentation
At our company, we utilize Optimizely Web Experimentation primarily to conduct A/B testing and multivariate testing on our coupons and deals website. This tool helps us in optimizing web pages to enhance user experience and engagement. The key business problem addressed by Optimizely is the need to understand user behavior and preferences, which directly impacts conversion rates and overall site performance. Our use case encompasses experimenting with various website elements such as layout, content placement, and promotional offers to identify the most effective configurations that drive user interaction and sales. This strategic use of Optimizely enables us to make data-driven decisions that improve the site’s usability and effectiveness in attracting and retaining customers.
- AB Testing and Multivariate Testing.
- User Interface and Ease of Use.
- Personalization and Targeting.
- Pricing
- Full Stack and Web Pricing.
- Integrations with other tools.
- We saved money by not rolling out product updates that would harm performance.
- We improved our SEO.
- We have developed a better sense of our users.
A notable benefit we experienced was during a phase where we tested several product change ideas. Using Optimizely, we quickly realized that some of these proposed changes, which initially seemed promising, wouldn't positively impact performance as anticipated. This insight was crucial, as it prevented us from investing further in modifications that would not have yielded the desired results.
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.