Great Marketing Automation, Best Visualizer of Campaign Canvases
October 16, 2020
Great Marketing Automation, Best Visualizer of Campaign Canvases
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Eloqua
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle Eloqua is being used by our Marketing Department. It allows us to achieve targeted outreach, promotion, and updates at scale. Oracle supports our large database of contacts that other marketing automation platforms can't. Oracle's campaign canvas and segmentation tools are also very easy to use but allow for advanced orchestration.
- Segmentation
- Campaign orchestration
- Scalability
- UI for backend
- Builder for shared content
- Syncing volume
- Increased meetings booked
- Increased outreach potential
- Increased campaign deployments
We were using Marketo before I became a marketing automation admin. So I am only able to evaluate my experiences with Oracle against my own perceptions of how a marketing automation platform should function.