Great tool enabling us to invest further in marketing opportunities
March 31, 2023
Great tool enabling us to invest further in marketing opportunities
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with SimilarWeb PRO
We use SimilarWeb to monitor traffic within the industry and identifying incremental opportunities across the marketing function to target new business. It's great for digging into traffic from a monthly right down to a daily and by channel basis. There's also some great tools for gap analysis vs competitors across keywords, channels and other advertising spaces.
- Traffic data
- Keyword analysis
- Competitor analysis
- Traffic level accuracy
- Channel breakdown
- Conversion data
- Traffic
- Search
- Audience
- Increase in marketing spend as able to demostrate market share
- Incremental key word opportunities
- Identified new marketing opportunities / sites
- Hitwise (discontinued)
Very similar functionality and I believe SimilarWeb have absorbed a lot of the previous functions. Since Hitwise has been discontinued it would be difficult to give a fair comparison of the two tools.
Do you think Similarweb delivers good value for the price?
Yes
Are you happy with Similarweb's feature set?
Yes
Did Similarweb live up to sales and marketing promises?
Yes
Did implementation of Similarweb go as expected?
Yes
Would you buy Similarweb again?
Yes