Competitive Intelligence Tools

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Competitive Intelligence Tools Overview

What are Competitive Intelligence Tools?


Competitive Intelligence Tools are used by businesses to help gauge how well their competition is performing within their particular field. This is done by data-driven research that analyzes, tracks, collects, and stores information on other businesses within the same industry. These types of tools track success outcomes for competing businesses such as traffic, market share, revenue, funding rounds, etc.


Most B2B and B2C markets are already saturated with products today. This market saturation then requires businesses to keep pace with their competitors. A well-known example is Apple’s innovative creation of the iPhone, which launched the smartphone revolution. The iPhone spurred other companies like Samsung and Windows to develop their version of smartphones. Though this is an extreme example, Competitive Intelligence Tools use their data-driven analyses for market prediction as well and could be the difference between you or your competitor addressing a critical need in the market.


Competitive Intelligence Tools are not designed to steal ideas but rather to learn and research the competitor’s business methods and how well they are performing in the market, relative to your product or service. This is done by analyzing multiple sources of competitive data, including SEO and traffic data, social listening and monitoring data, and intent data. Some types of Competitive Intelligence Tools may specialize in one or more of these areas.


Competitive Intelligence Tools Features


Most Competitive Intelligence Tools share standard features without the need to purchase extra features. They include:



  • Competitive Analysis

  • Competitor Price Tracking

  • Alerts/Notifications

  • Benchmarking

  • Keyword Tracking

  • Social Media Monitoring

  • Trend analysis

  • Website Monitoring

  • Data Visualization

  • Audience Insights

  • Custom Reports


Competitive Intelligence Tools Comparison


Several factors go into the decision-making process before purchasing a Competitive Intelligence Tool. Some to keep in mind include:


Functionality: Be sure to keep in mind the product’s functionality, which includes overall data quality and integrity. Though most of the features listed can be obtained without the purchase of a premium plan, it is best to make sure these features will help you achieve your overall goals and will provide you with desired business outcomes.


Ease of Use: How easy or challenging to use is the particular tool for you and your team? This may involve the ability to set up the product and easily interpret the data that is being presented. Having a smooth transition saves the business time, while effectively understanding the data will result in more favorable outcomes and better overall results for the business.


Pricing Information


Almost every Competitive Intelligence Tool will feature a free trial which should be taken advantage of before agreeing to pay. Some products, such as Ahrefs and Semrush, offer the option for a completely free account which is, of course, limited compared to the accounts with monthly subscriptions.


Monthly subscription plans can range anywhere from $99 to $1,000 a month, depending on the number of features and volume of data you’re looking for. The more expensive monthly plans will offer more advanced features such as knowing your competitor’s traffic sources, a content marketing toolkit, White label reports, API access, historical data, and more results per report and reports per day.


Competitive Intelligence Products

(1-15 of 15) Sorted by Most Reviews

Zoho Social

Zoho Social

Customer Verified
Top Rated
Starting Price $10

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and…

Key Features

  • Facebook (229)
    94%
    9.4
  • Twitter (207)
    93%
    9.3
  • Content planning and scheduling (234)
    92%
    9.2
Semrush

Semrush

Customer Verified
Starting Price $119.95

SEMRush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO…

Key Features

  • Keyword analysis (114)
    89%
    8.9
  • SERP ranking tracking (110)
    86%
    8.6
  • Site audit / diagnostics (111)
    85%
    8.5
Sprout Social

Sprout Social

Customer Verified
Starting Price $99

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use…

Key Features

  • Twitter (48)
    94%
    9.4
  • Facebook (50)
    93%
    9.3
  • Content planning and scheduling (48)
    91%
    9.1
Ahrefs

Ahrefs

Customer Verified
Starting Price $99

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live…

Key Features

  • Backlink management (57)
    94%
    9.4
  • Competitive analysis (58)
    92%
    9.2
  • Keyword analysis (57)
    86%
    8.6
Birdeye

Birdeye

Customer Verified
Top Rated
Starting Price $299

Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings and reviews,…

Meltwater Media Intelligence Platform

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features…

SimilarWeb PRO

SimilarWeb PRO

Starting Price $0

SimilarWeb PRO is a marketing intelligence platform from UK company SimilarWeb.

Sprinklr Modern Research

Sprinklr Modern Research enables users to listen, learn and act on insights gleaned from modern channels. The vendor states users can improve products and services by leveraging actionable insights derived from real-time, voice-of-the-customer conversations, save time with automated…

Hootsuite Insights (formerly uberVu)

Hootsuite Insights

Starting Price $1,000

Hootsuite Insights (formerly uberVU) shows businesses what they need to know in real time. Hootsuite Insights analyzes big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends.

Competera

Competera dynamic pricing platform designed for midsize and enterprise eCommerce retailers with mature and automated pricing framework, experience issues with competitive data quality, who see a room for improvement with help of competitive data and price monitoring.Competitive Data…

Adthena

Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches…

Knowledge360, from Consensus Point + Cipher

Knowledge360 (formerly Knowledge.Works) from Consensus Point company Cipher Systems (acquired December 2019) is a competitive intelligence software system that acts as a single, custom repository for all intelligence sources, including web news, internal reports, syndicated research,…

Prisync

Prisync

Starting Price $59

Prisync is pricing optimization software from the company of the same name in Istanbul.

TGN Data

TGN is a dedicated Price Intelligence firm Operating since 2009 with administration offices in Hof Germany and its operations RnD in Athens Greece, boasting a growing team of 30 in house data mining and analytics experts that develop and support our SaaS for international customers.…

Skuuudle

Skuuudle

Starting Price $119

Skuuudle provides retailers, distributors and brands of all sizes with price and product intelligence, to enable them to optimize margins and increase market share through data-driven decision making.

Frequently Asked Questions

What do Competitive Intelligence Tools do?

Competitive Intelligence Tools allow businesses to monitor their competition’s performance by tracking, collecting, analyzing, and storing competitive data. This involves gathering competitive data through tools and outlets such as traffic sources, rankings, social media results, and buyer intent data.

What are the benefits of using Competitive Intelligence Tools?

In a crowded B2B or B2C market, it's crucial to understand how your own online presence stacks up against your competitors’ online presence and success. Competitive Intelligence Tools do this by offering services such as:

  • Competitor product pricing research
  • Competitor social media strategy research
  • Competitor product positioning
  • Content research
  • Intent Data analysis

How much do Competitive Intelligence Tools cost?

It’s possible to use a free version of Competitive Intelligence Tool software with limited features. To get the best out of these programs, expect to pay anywhere from $99 to $999 per month. Some of the most expensive plans these vendors offer only display a price upon request and/or consultation.