Overall Satisfaction with Sizmek
As an ad server, it is used by ad ops in order to track marketing campaigns, implement 3rd party tracking pixels and to track users behaviors on the website. By marketers in order to monitor the marketing initiatives.
- Customer support
- Flexibility
- Partnerships
- UI
- Google adwords integration dependencies
- Debugging tools
- Savings on adserving costs
- Better customer support offered to the client
- Reduce campaign go live
- Adform and DoubleClick
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.