Too complex for our use case.
November 12, 2012
Too complex for our use case.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
- Calendar tool was essential. Being able to schedule tweets in advance. (with TweetDeck, couldn’t do the same tweet multiple times). Khoros also lets you know if there is a send problem.
- Established value of social with upper management via great analytics. Saved a lot of time by showing success to management. Analytics were cool. Dashboard view (with up to 50 widgets) and engagement analytics – much deeper breakdown – can be exported to Excel
- Too much horsepower – too complex for just one person to use. Designed for teams.
- Pricing. Rapid jump. Started at 275 / month or $10 year – jumped to $32k year. Wasn’t warranted by roadmap.
- No examples or use case guides to help us use it. You were on your now.
- Content calendar backfire: Web interface. After 2 trade shows and a webinar. Needed blog posts and social promotions to schedule. Sent some stuff out without meaning to. Multi-tabs were very confusing
- Took time to learn how to use Khoros with Google Analytics effectively. No use cases from Khoros.
- The biggest operational benefit by far was scheduling. Saved me time from doing back-end work. I could do months worth of social work in advance and then schedule it out. This allowed me to actually be social increased time spent in engagement with customers.
Using Khoros Marketing (Formerly Spredfast + Lithium)
1 - I was the only person using the product.
- We used Khoros primarily for publishing and engagement, marketing campaigns and analytics. Khoros has a very good analytics capability and we used extensively to gauge success of our marketing campaigns
Evaluating Khoros Marketing (Formerly Spredfast + Lithium) and Competitors
TweetDeck
Khoros Marketing (Formerly Spredfast + Lithium) Implementation
Khoros Marketing (Formerly Spredfast + Lithium) Training
- Self-taught
Khoros Marketing (Formerly Spredfast + Lithium) Support
Using Khoros Marketing (Formerly Spredfast + Lithium)
Integrating Khoros Marketing (Formerly Spredfast + Lithium)
- We monitored the following social channels: Twitter /FB / WordPress / Slideshare / YouTube/ Flikr /
- Integrated with: Google Analytics / Omniture / Crimson Hexagon