Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, Instagram, LinkedIn, and YouTube activity.This social media management tool allows users to post content, engage with their community, and download reports from a s…
Social Media Publishing Tools
Social Media Publishing Tools Overview
What are Social Media Publishing Tools?
Social media publishing tools help businesses create, manage, and publish content to their social media accounts.
Businesses commonly manage multiple accounts across varying social networks. These social media accounts often supplement advertising campaigns or advertise products and events. Most businesses try to maintain a consistent presence, voice, and posting schedule across each of their social media accounts.
Social media publishing tools aim to help businesses with these goals. These tools allow teams or individuals to post to multiple accounts and social networks from a single application. Often, the software includes customization options to help tailor posts to each platform.
Most social media publishing tools allow users to schedule publishing times for posts. Social media teams use this feature to plan and schedule social media campaigns in advance. These tools may also suggest optimized publishing times based on the target social network, previous engagement metrics, and region.
Often, social media publishing tools also include content library, collaboration, and workflow tools. Using these tools, team members can access shared asset repositories, view posts and comments from co-workers, and track the progress of campaigns and tasks. Collaboration and workflow tools also allow managers to assign specific roles, accounts, and assignments to individual team members.
Vendors often include social media publishing tools within a larger social media management platform. These platforms may include social media monitoring, marketing, analytics, and customer support tools.
Social Media Publishing Tools Features & Capabilities
Vendors of social media publishing tools may include the following features:
Posting to multiple social media accounts from a single application
Multi-user access to individual social media accounts
Scheduling tools for social media posts
Suggestions for optimal posting times
Multiple schedule views, including calendar and timeline displays
Role-based team management and permissions
Workflow, collaboration, and communication tools
Mobile applications for team members
Additional social media management tools
Pricing for social media publishing tools varies based on feature set, number of social media accounts supported, and user count. Most vendors use a tiered per-month or yearly pricing model. Some vendors offer free trials of their software. Other social media publishing tools are available for free, but their scope is often limited to a single account or platform.
For small teams or software with fewer features, prices may range from under $10.00 per month to over $75.00 per month. For larger teams or more extensive features, prices may range from under $80.00 per month to over $500.00 per month.
Social Media Publishing Products
Listings (1-22 of 22)
Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of t…
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
TweetDeck is a social media dashboard application for management of Twitter accounts. It is now owned by Twitter.
Socialbakers Suite is an AI-powered social media marketing suite. It is designed to enable marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one place.Audiences & PersonasAI tools can segment the user's …
Buddy Media is a social marketing and promotions tool and was acquired by Salesforce in 2012. Along with Radian6, it is now part of the Salesforce Marketing Cloud. Buddy Media began as a platform for building brand pages on Facebook and grew into a social campaign and promotions building platform…
Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to: Save time by finding quality content from across the webScale content output without the need for more resourcesDelivers ROI; more quality content means more leads
Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data. This platform enables marketers to deliver more personalized brand experiences based on enriched custom…
Tool for building Facebook fan pages and apps.
Bazaarvoice Curations is a social media curation platform that enables brands and retailers to gather social media content that is tailored to their marketing needs and display it on their website. The vendor says that their platform allows users to build engaging experiences on their site with high…
Echobox is an artificial intelligence social media publishing tool that understands the meaning of content. The product is designed to help publishers to intelligently automate their social media management and grow their audience on Facebook and Twitter. According to the vendor, Echobox clients in…
Over-Graph is a social media management solution that can be used to publish, moderate and analyze content on Facebook, Twitter, YouTube, Instagram and LinkedIn.
SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enab…
GroupTweet allows any number of contributors to Tweet from a single Twitter account without the need to share the organization's Twitter password. GroupTweet allows authorized contributors to Tweet directly from their own personal Twitter accounts (if desired) using any Twitter app each prefers. The…
UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content so the most r…
Tabfoundry is a social media management solution. It provides the ability to create viral campaigns.The drag and drop tools enable users to create and customize sweepstakes, quizzes, like gates, photo contests and more with no coding required.
GoCinchy is a SaaS based social media marketing solution.
AppReviewDesk is solution that is designed to help users get their apps noticed and reviewed. Users can earn points by reviewing other developer’s apps. This solution includes a tool that enables users to create their own app website.
Shorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.