Social Media Publishing Tools

TrustRadius Top Rated for 2023

Top Rated Products

(1-3 of 3)

1
Zoho Social

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and…

2
Echobox Social

Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher…

3
Khoros Marketing

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

All Products

(1-25 of 42)

1
Hootsuite

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage…

2
Zoho Social

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and…

3
Agorapulse

Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity.This social media management tool allows users to post content, engage with their community, and…

4
Khoros Marketing

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

5
Meta Business Suite

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising…

6
Buffer

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

7
Sprinklr Social

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer…

8
Meltwater

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features…

9
Emplifi Social Marketing Cloud

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing,…

10
Echobox Social

Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher…

11
Brandwatch

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

12
Salesforce Marketing Cloud Social Studio (retiring)

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

13
Sysomos, now part of Meltwater

Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.

14
TweetDeck

TweetDeck is a social media dashboard application for management of Twitter accounts. It is now owned by Twitter.

15
CoSchedule Marketing Suite

CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.

16
Scoop.it Content Director

Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to: - Save time by finding quality content from across the web - Scale content output without the need for more resources - Delivers ROI; more quality content means more…

17
Publer

Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers,…

18
Synup

Synup is a location intelligence tool that helps businesses with their local marketing, discovery, and engagement. Businesses and agencies alike can use Synup to get listed online, monitor online reputation, generate business reviews and track search engine analytics.

19
Pagemodo

Tool for building Facebook fan pages and apps.

20
SocialPilot

SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management.…

22
RADAAR

RADAAR is a social media management and collaboration platform designed for handling multiple brands. It helps at a range of tasks from scheduling and publishing posts on their profiles to analyzing their efforts. RADAAR provides a variety of features including tools for publishing,…

23
UpContent

UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content…

24
Postfity.com

A tool to help speed up, automate, and schedule posts to Facebook, Instagram, Twitter, LinkedIn and VKontakte.With Postfity users can post to multiple social profiles, schedule and queue content (text, graphics, and videos), import bulk posts from files, add watermarks, gather all…

25
GroupTweet (discontinued)

GroupTweet allowed contributors to Tweet from a single Twitter account without the need to share the organization's Twitter password. Authorized contributors can tweet directly from their own personal Twitter accounts (if desired) using any Twitter app each prefers. The tool is now…

Social Media Publishing Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Social Media Publishing Tools

What are Social Media Publishing Tools?

Social Media Publishing Tools centralize the creation, scheduling, publication, and tracking of social media content across social media such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube. These publishing tools are included in Social Media Management Tools and Social Media Marketing Tools.

The tools promote a consistent approach to an organization’s social media activity by coordinating and tailoring the content of social media posts across multiple channels to support branding, marketing, advertising, and sales efforts. They are often used to create awareness of promotional events. Social media publishing tools use machine learning for scheduling optimization to maximize audience engagement and use filtering demographics, such as location and age to refine targeting.

The software imports content into social media asset libraries and provide collaboration, communication, and workflow tools. It supports role-based assignments, posting approvals, and facilitates organizational responses to customer posts and comments. Mobile apps provide anytime, anywhere social media publishing.

Primarily used by business marketing and customer service departments, these tools can be employed by nonprofits, community organizations, or any group or individual that wishes to have a consistent social presence and ongoing engagement with their customers or members.

Social Media Publishing Tools Features

Social Media Publishing Tools include the following features.

  • Administer multiple social media channels
  • Central dashboard
  • Create, organize, and edit content
  • Content suggestions
  • Content optimization by social channel
  • Content tagging
  • Asset management, asset libraries, and media integrations with content repositories such OneDrive, Google Drive, and Dropbox.
  • Audience demographic targeting
  • Scheduling engagement optimization
  • Publishing
  • Post boosts
  • Collaboration and communications
  • Workflow management
  • Role-based assignments and approvals
  • Store and archive posts
  • Mobile apps

Social Media Publishing Tools are part of Social Media Suites that provide many of the following additional features.

  • Social marketing
  • Social ads
  • Social campaign planning
  • Cross channel monitoring
  • Customer inquiry, posting, and commenting engagement
  • Reputation management
  • Social performance analytics, referral traffic, and conversions
  • Trend analytics
  • Hashtag monitoring
  • Competitor brand performance
  • CRM integration

Social Media Publishing Tools Comparison

Consider the following when purchasing Social Media Publishing Tools.

Scope and Use Case: Social Media Publishing Tools are an essential component of maintaining a professional social media presence. They are part of a broader array of social media-related functionality and services. They are included in social media management and social media marketing tools. If social media marketing is an essential part of your social media initiatives, select a vendor product that specializes in that functionality.

Start a Social Media Publishing Tools comparison here

Pricing Information

The cost of a Social Media Publishing Tool is usually included when purchasing social media management tools or social media marketing tools. Their prices are driven by the features provided, the number of social media channels supported, the number of users, and the number of posts that can be queued up and scheduled. Introductory pricing begins in the range of $10 to $99 a month, with tiered pricing ranging up to $700 a month for larger installations. Enterprise-level operations require obtaining a price quote. Limited free versions are available as are free trials.

More Resources

These related TrustRadius blog entries range from 4 to 9 years old.

Seven Use Cases for Social Media

Top 10 Fastest Growing Social Media Management Software Platforms

Social Media Management Software Ultimate Comparison

How Enterprises are Leveraging Social Media

Fastest Growing Social Media Management Software for 2016

The State of Social Media Marketing in 2019 and Beyond

Related Categories

Frequently Asked Questions

What do Social Media Publishing Tools do?

Social Media Publishing Tools provide a central platform to create, coordinate and publish social media posts across multiple social media channels. The tools optimize content and scheduling to maximize engagement and social performance. They are included in social media management tools and social media marketing tools.

What are the benefits of using Social Media Publishing Tools?

Social Media Publishing Tool’s offer flexibility to support both timely responses to changing business needs and social media planning. The tools simplify workflows and social media coordination, enabling businesses to maintain a consistent brand image and communicate across multiple social media platforms. They help to maximize returns on social media engagement and facilitate rapid responses to customer comments and complaints.

What are the best Social Media Publishing Tools products?

How much do Social Media Publishing Tools cost?

Basic pricing ranges from $10 to $99 a month, going up to $700. Enterprise-scale installations will require a price quote. Limited free versions and free trials are available.