Social Media Publishing Tools
Social Media Publishing Tools Overview
What are Social Media Publishing Tools?
Social Media Publishing tools allow users to schedule posts for publication to social media channels in advance.Publishing functionality is designed to simplify drafting and publishing posts to multiple social channels according to a pre-defined schedule. When multiple people are promoting different products or services across many different channels, this becomes a broad necessity.
Most tools include a publishing calendar for staggering messages and ensuring that they are congruent with one another before publishing.
Some tools also feature content libraries where users can re-use pre-approved content for their own campaigns.
Social Media Publishing Products
Spredfast
Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Zoho Social
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of...
Lithium Social Media Management
Lithium Social Media Management combines powerful publishing and response feature sets for social media marketing and customer service. Social Publishing Marketing users can sharpen their social strategy and publish better content with collaborative planning. According to the vendor, key benefits...
TweetDeck
TweetDeck is a social media dashboard application for management of Twitter accounts. It is now owned by Twitter.
Buffer
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Buddy Media
Buddy Media is a social marketing and promotions tool and was acquired by Salesforce in 2012. Along with Radian6, it is now part of the Salesforce Marketing Cloud. Buddy Media began as a platform for building brand pages on Facebook and grew into a social campaign and promotions building...
Scoop.it Content Director
Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to: Save time by finding quality content from across the webScale content output without the need for more resourcesDelivers ROI; more quality content means more leads
Falcon.io
Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data. This platform enables marketers to deliver more personalized brand experiences based on enriched...
Over-Graph
Over-Graph is a social media management solution that can be used to publish, moderate and analyze content on Facebook, Twitter, YouTube, Instagram and LinkedIn.
GroupTweet
GroupTweet allows any number of contributors to Tweet from a single Twitter account without the need to share the organization's Twitter password. GroupTweet allows authorized contributors to Tweet directly from their own personal Twitter accounts (if desired) using any Twitter app each prefers....
Post Planner
Bazaarvoice Curations
Bazaarvoice Curations is a social media curation platform that enables brands and retailers to gather social media content that is tailored to their marketing needs and display it on their website. The vendor says that their platform allows users to build engaging experiences on their site with...
UpContent
UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content so the most...
Tabfoundry
Tabfoundry is a social media management solution. It provides the ability to create viral campaigns.The drag and drop tools enable users to create and customize sweepstakes, quizzes, like gates, photo contests and more with no coding required.
GoCinchy Social
GoCinchy is a SaaS based social media marketing solution.
AppReviewDesk
AppReviewDesk is solution that is designed to help users get their apps noticed and reviewed. Users can earn points by reviewing other developer’s apps. This solution includes a tool that enables users to create their own app website.
Echobox
Echobox is an artificial intelligence social media publishing tool that understands the meaning of content. The product is designed to help publishers to intelligently automate their social media management and grow their audience on Facebook and Twitter. According to the vendor, Echobox clients...