Social Media Publishing Tools

Social Media Publishing Tools Overview

Social media publishing tools help businesses create, manage, and publish content to their social media accounts.


Businesses commonly manage multiple accounts across varying social networks. These social media accounts often supplement advertising campaigns or advertise products and events. Most businesses try to maintain a consistent presence, voice, and posting schedule across each of their social media accounts.


Social media publishing tools aim to help businesses with these goals. These tools allow teams or individuals to post to multiple accounts and social networks from a single application. Often, the software includes customization options to help tailor posts to each platform.


Most social media publishing tools allow users to schedule publishing times for posts. Social media teams use this feature to plan and schedule social media campaigns in advance. These tools may also suggest optimized publishing times based on the target social network, previous engagement metrics, and region.

Often, social media publishing tools also include content library, collaboration, and workflow tools. Using these tools, team members can access shared asset repositories, view posts and comments from co-workers, and track the progress of campaigns and tasks. Collaboration and workflow tools also allow managers to assign specific roles, accounts, and assignments to individual team members.


Vendors often include social media publishing tools within a larger social media management platform. These platforms may include social media monitoring, marketing, analytics, and customer support tools.

Top Rated Social Media Publishing Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Social Media Publishing Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Publishing Products

(1-25 of 29) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Agorapulse

Agorapulse

Customer Verified
Top Rated

Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, Instagram, LinkedIn, and YouTube activity.This social media management tool allows users to post content, engage with their community, and download…

Key Features

  • Content planning and scheduling (233)
    91%
    9.1
  • Facebook (242)
    91%
    9.1
  • Instagram (228)
    83%
    8.3
Zoho Social

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and…

Key Features

  • Facebook (279)
    97%
    9.7
  • Twitter (252)
    95%
    9.5
  • Content planning and scheduling (286)
    88%
    8.8
Khoros Marketing (Formerly Spredfast + Lithium)

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Key Features

  • Content planning and scheduling (63)
    96%
    9.6
  • Role-based user permissions & privileges (63)
    96%
    9.6
  • Facebook (63)
    95%
    9.5
Buffer

Buffer

Customer Verified
Top Rated

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Key Features

  • Content planning and scheduling (62)
    91%
    9.1
  • Mobile access (57)
    88%
    8.8
  • Campaign success analytics (58)
    83%
    8.3
Sprinklr Social Engagement & Sales

Sprinklr Modern Sales & Engagement helps users listen to, triage, engage and analyze conversations across modern channels. It helps mid-large organizations to convert social into a revenue driver and reduce churn by proactively engaging more customers. Sprinklr helps teams across…

Key Features

  • Facebook (50)
    90%
    9.0
  • Twitter (50)
    89%
    8.9
  • Real-time tracking (50)
    82%
    8.2
Meltwater Media Intelligence Platform

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features…

Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on…

Key Features

  • Content planning and scheduling (10)
    100%
    10.0
  • Broad channel coverage (10)
    100%
    10.0
  • Workflow management (10)
    80%
    8.0
Echobox

Echobox

Customer Verified
Top Rated

Echobox is an AI-powered publishing solution that understands the meaning of content. With automation that tailors to each publication and audience, Echobox is designed to share the right content with the right audience at the optimal time, resulting in more traffic, higher engagement…

Meltwater Social (formerly Sysomos)

Meltwater Social (formerly Sysomos) is a social media management solution that is designed to deliver content discovery, planning, publishing, moderation, and analytics in a single, easy-to-navigate screen. According to the vendor, it’s a platform that can manage social enterprises,…

TweetDeck

TweetDeck is a social media dashboard application for management of Twitter accounts. It is now owned by Twitter.

Socialbakers Suite

Socialbakers is now part of Emplifi. Socialbakers and Astute have joined together to become Emplifi, a unified customer experience (CX) platform that brings marketing, care and commerce together to empathize with customers throughout the customer journey. Find out more about Emplifi…

Falcon.io

Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data. This platform enables marketers to deliver more personalized brand experiences based…

Scoop.it Content Director

Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to: - Save time by finding quality content from across the web - Scale content output without the need for more resources - Delivers ROI; more quality content means more…

Pagemodo

Tool for building Facebook fan pages and apps.

SocialPilot

SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management.…

UpContent

UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content…

GroupTweet

GroupTweet allows any number of contributors to Tweet from a single Twitter account without the need to share the organization's Twitter password. GroupTweet allows authorized contributors to Tweet directly from their own personal Twitter accounts (if desired) using any Twitter app…

GoDaddy Social (Main Street Hub)

GoDaddy Social is a managed online marketing service boasting personalized account management, daily social postings, reviews and reputation management. It is based on service and technology acquired with Main Street Hub, the former name of the service that emphasized web engagement…

Tabfoundry

Tabfoundry is a social media management solution. It provides the ability to create viral campaigns.The drag and drop tools enable users to create and customize sweepstakes, quizzes, like gates, photo contests and more with no coding required.

GoCinchy Social

GoCinchy is a SaaS based social media marketing solution.

AppReviewDesk

AppReviewDesk is solution that is designed to help users get their apps noticed and reviewed. Users can earn points by reviewing other developer’s apps. This solution includes a tool that enables users to create their own app website.

Shorthand

Shorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.…

RADAAR

RADAAR is a social media management and collaboration platform designed for handling multiple brands. It helps at a range of tasks from scheduling and publishing posts on their profiles to analyzing their efforts. RADAAR provides a variety of features including tools for publishing,…

Learn More About Social Media Publishing Tools

What are Social Media Publishing Tools?

Social media publishing tools help businesses create, manage, and publish content to their social media accounts.


Businesses commonly manage multiple accounts across varying social networks. These social media accounts often supplement advertising campaigns or advertise products and events. Most businesses try to maintain a consistent presence, voice, and posting schedule across each of their social media accounts.


Social media publishing tools aim to help businesses with these goals. These tools allow teams or individuals to post to multiple accounts and social networks from a single application. Often, the software includes customization options to help tailor posts to each platform.


Most social media publishing tools allow users to schedule publishing times for posts. Social media teams use this feature to plan and schedule social media campaigns in advance. These tools may also suggest optimized publishing times based on the target social network, previous engagement metrics, and region.

Often, social media publishing tools also include content library, collaboration, and workflow tools. Using these tools, team members can access shared asset repositories, view posts and comments from co-workers, and track the progress of campaigns and tasks. Collaboration and workflow tools also allow managers to assign specific roles, accounts, and assignments to individual team members.


Vendors often include social media publishing tools within a larger social media management platform. These platforms may include social media monitoring, marketing, analytics, and customer support tools.

Social Media Publishing Tools Features & Capabilities

Vendors of social media publishing tools may include the following features:

  • Posting to multiple social media accounts from a single application

  • Multi-user access to individual social media accounts

  • Scheduling tools for social media posts

  • Suggestions for optimal posting times

  • Multiple schedule views, including calendar and timeline displays

  • Role-based team management and permissions

  • Workflow, collaboration, and communication tools

  • Asset libraries

  • Mobile applications for team members

  • Additional social media management tools

Pricing Information

Pricing for social media publishing tools varies based on feature set, number of social media accounts supported, and user count. Most vendors use a tiered per-month or yearly pricing model. Some vendors offer free trials of their software. Other social media publishing tools are available for free, but their scope is often limited to a single account or platform.


For small teams or software with fewer features, prices may range from under $10.00 per month to over $75.00 per month. For larger teams or more extensive features, prices may range from under $80.00 per month to over $500.00 per month.