Social Media Publishing Tools

Social Media Publishing Tools Overview

Social Media Publishing Tools centralize the creation, scheduling, publication, and tracking of social media content across social media such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube. These publishing tools are included in Social Media Management Tools and Social Media Marketing Tools.

The tools promote a consistent approach to an organization’s social media activity by coordinating and tailoring the content of social media posts across multiple channels to support branding, marketing, advertising, and sales efforts. They are often used to create awareness of promotional events. Social media publishing tools use machine learning for scheduling optimization to maximize audience engagement and use filtering demographics, such as location and age to refine targeting.

The software imports content into social media asset libraries and provide collaboration, communication, and workflow tools. It supports role-based assignments, posting approvals, and facilitates organizational responses to customer posts and comments. Mobile apps provide anytime, anywhere social media publishing.

Primarily used by business marketing and customer service departments, these tools can be employed by nonprofits, community organizations, or any group or individual that wishes to have a consistent social presence and ongoing engagement with their customers or members.

Top Rated Social Media Publishing Products

Social Media Publishing Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Publishing Products

(1-25 of 36) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Zoho Social

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and…

Key Features

  • Facebook (335)
    98%
    9.8
  • Twitter (304)
    96%
    9.6
  • Content planning and scheduling (346)
    88%
    8.8
Agorapulse

Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, Instagram, LinkedIn, and YouTube activity.This social media management tool allows users to post content, engage with their community, and download…

Key Features

  • Facebook (244)
    81%
    8.1
  • Content planning and scheduling (235)
    77%
    7.7
  • Instagram (230)
    73%
    7.3
Khoros Marketing
Customer Verified
Top Rated

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Key Features

  • Content planning and scheduling (107)
    87%
    8.7
  • Facebook (106)
    81%
    8.1
  • Twitter (104)
    77%
    7.7
Buffer

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Key Features

  • Content planning and scheduling (64)
    88%
    8.8
  • Mobile access (59)
    84%
    8.4
  • Campaign success analytics (59)
    78%
    7.8
Sprinklr Social Engagement & Sales

Sprinklr Modern Sales & Engagement helps users listen to, triage, engage and analyze conversations across modern channels. It helps mid-large organizations to convert social into a revenue driver and reduce churn by proactively engaging more customers. Sprinklr helps teams across…

Key Features

  • Facebook (50)
    91%
    9.1
  • Twitter (50)
    90%
    9.0
  • Real-time tracking (50)
    84%
    8.4
Meltwater Media Intelligence Platform

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features…

Echobox
Customer Verified
Top Rated

Echobox is an AI-powered publishing solution that understands the meaning of content. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater…

Salesforce Marketing Cloud Social Studio

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on…

Key Features

  • Broad channel coverage (11)
    100%
    10.0
  • Content planning and scheduling (11)
    100%
    10.0
  • Workflow management (11)
    90%
    9.0
Meltwater Social

Meltwater Social (formerly Sysomos) is a social media management solution that is designed to deliver content discovery, planning, publishing, moderation, and analytics in a single, easy-to-navigate screen. According to the vendor, it’s a platform that can manage social enterprises,…

TweetDeck

TweetDeck is a social media dashboard application for management of Twitter accounts. It is now owned by Twitter.

Emplifi Social Marketing Cloud

Socialbakers is now part of Emplifi. Socialbakers and Astute have joined together to become Emplifi, a unified customer experience (CX) platform that brings marketing, care and commerce together to empathize with customers throughout the customer journey. Find out more about Emplifi…

Later

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

Scoop.it Content Director

Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to: - Save time by finding quality content from across the web - Scale content output without the need for more resources - Delivers ROI; more quality content means more…

Pagemodo

Tool for building Facebook fan pages and apps.

SocialPilot

SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management.…

RADAAR

RADAAR is a social media management and collaboration platform designed for handling multiple brands. It helps at a range of tasks from scheduling and publishing posts on their profiles to analyzing their efforts. RADAAR provides a variety of features including tools for publishing,…

UpContent

UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content…

Postfity.com

A tool to help speed up, automate, and schedule posts to Facebook, Instagram, Twitter, LinkedIn and VKontakte.With Postfity users can post to multiple social profiles, schedule and queue content (text, graphics, and videos), import bulk posts from files, add watermarks, gather all…

GroupTweet (discontinued)

GroupTweet allowed contributors to Tweet from a single Twitter account without the need to share the organization's Twitter password. Authorized contributors can tweet directly from their own personal Twitter accounts (if desired) using any Twitter app each prefers. The tool is now…

SocialBee

SocialBee is a social media management tool that empowers its customers to share content across multiple social networks from one place Using such a tool, the user can set a posting schedule, have content shared as planned, and then analyze the performance of accounts. Post on Facebook,…

Shorthand

Shorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.…

Sociality.io

As an all-in-one social media management platform, Sociality.io helps social media marketers manage their social presence. Through the following five modules, Sociality.io provides end-to-end social media management capability:Engage: Engage with audiences at scale. Manage all social…

RecurPost

RecurPost helps users get new traffic from social media to a website using existing evergreen content such as blogs, motivational quotes, course material, etc.

Dash Hudson

Dash Hudson is a social media management and marketing platform oriented around brand growth. It helps users to analyze trends and predict the performance of visual assets across key marketing and e-commerce channels.

Learn More About Social Media Publishing Tools

What are Social Media Publishing Tools?

Social Media Publishing Tools centralize the creation, scheduling, publication, and tracking of social media content across social media such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube. These publishing tools are included in Social Media Management Tools and Social Media Marketing Tools.

The tools promote a consistent approach to an organization’s social media activity by coordinating and tailoring the content of social media posts across multiple channels to support branding, marketing, advertising, and sales efforts. They are often used to create awareness of promotional events. Social media publishing tools use machine learning for scheduling optimization to maximize audience engagement and use filtering demographics, such as location and age to refine targeting.

The software imports content into social media asset libraries and provide collaboration, communication, and workflow tools. It supports role-based assignments, posting approvals, and facilitates organizational responses to customer posts and comments. Mobile apps provide anytime, anywhere social media publishing.

Primarily used by business marketing and customer service departments, these tools can be employed by nonprofits, community organizations, or any group or individual that wishes to have a consistent social presence and ongoing engagement with their customers or members.

Social Media Publishing Tools Features

Social Media Publishing Tools include the following features.

  • Administer multiple social media channels
  • Central dashboard
  • Create, organize, and edit content
  • Content suggestions
  • Content optimization by social channel
  • Content tagging
  • Asset management, asset libraries, and media integrations with content repositories such OneDrive, Google Drive, and Dropbox.
  • Audience demographic targeting
  • Scheduling engagement optimization
  • Publishing
  • Post boosts
  • Collaboration and communications
  • Workflow management
  • Role-based assignments and approvals
  • Store and archive posts
  • Mobile apps

Social Media Publishing Tools are part of Social Media Suites that provide many of the following additional features.

  • Social marketing
  • Social ads
  • Social campaign planning
  • Cross channel monitoring
  • Customer inquiry, posting, and commenting engagement
  • Reputation management
  • Social performance analytics, referral traffic, and conversions
  • Trend analytics
  • Hashtag monitoring
  • Competitor brand performance
  • CRM integration

Social Media Publishing Tools Comparison

Consider the following when purchasing Social Media Publishing Tools.

Scope and Use Case: Social Media Publishing Tools are an essential component of maintaining a professional social media presence. They are part of a broader array of social media-related functionality and services. They are included in social media management and social media marketing tools. If social media marketing is an essential part of your social media initiatives, select a vendor product that specializes in that functionality.

Start a Social Media Publishing Tools comparison here

Pricing Information

The cost of a Social Media Publishing Tool is usually included when purchasing social media management tools or social media marketing tools. Their prices are driven by the features provided, the number of social media channels supported, the number of users, and the number of posts that can be queued up and scheduled. Introductory pricing begins in the range of $10 to $99 a month, with tiered pricing ranging up to $700 a month for larger installations. Enterprise-level operations require obtaining a price quote. Limited free versions are available as are free trials.

More Resources

These related TrustRadius blog entries range from 4 to 9 years old.

Seven Use Cases for Social Media

Top 10 Fastest Growing Social Media Management Software Platforms

Social Media Management Software Ultimate Comparison

How Enterprises are Leveraging Social Media

Fastest Growing Social Media Management Software for 2016

The State of Social Media Marketing in 2019 and Beyond

Social Media Publishing Tools Best Of Awards

The following Social Media Publishing Tools offer award-winning customer relationships, feature sets, and value for price. Learn more about our Winter Best Of Awards methodology here.

Best Of Winter 2023 Awards Winners for the Social Media Publishing category. For Best Relationship, first place is Echobox. For Best Feature Set, first place is Echobox. For Best Value, first place is Echobox.

Related Categories

Frequently Asked Questions

What do Social Media Publishing Tools do?

Social Media Publishing Tools provide a central platform to create, coordinate and publish social media posts across multiple social media channels. The tools optimize content and scheduling to maximize engagement and social performance. They are included in social media management tools and social media marketing tools.

What are the benefits of using Social Media Publishing Tools?

Social Media Publishing Tool’s offer flexibility to support both timely responses to changing business needs and social media planning. The tools simplify workflows and social media coordination, enabling businesses to maintain a consistent brand image and communicate across multiple social media platforms. They help to maximize returns on social media engagement and facilitate rapid responses to customer comments and complaints.

What are the best Social Media Publishing Tools products?

How much do Social Media Publishing Tools cost?

Basic pricing ranges from $10 to $99 a month, going up to $700. Enterprise-scale installations will require a price quote. Limited free versions and free trials are available.