Social media publishing tools help businesses create, manage, and publish content to their social media accounts.
Businesses commonly manage multiple accounts across varying social networks. These social media accounts often supplement advertising campaigns or advertise products and events. Most businesses try to maintain a consistent presence, voice, and posting schedule across each of their social media accounts.
Social media publishing tools aim to help businesses with these goals. These tools allow teams or individuals to post to multiple accounts and social networks from a single application. Often, the software includes customization options to help tailor posts to each platform.
Most social media publishing tools allow users to schedule publishing times for posts. Social media teams use this feature to plan and schedule social media campaigns in advance. These tools may also suggest optimized publishing times based on the target social network, previous engagement metrics, and region.
Often, social media publishing tools also include content library, collaboration, and workflow tools. Using these tools, team members can access shared asset repositories, view posts and comments from co-workers, and track the progress of campaigns and tasks. Collaboration and workflow tools also allow managers to assign specific roles, accounts, and assignments to individual team members.
Vendors often include social media publishing tools within a larger social media management platform. These platforms may include social media monitoring, marketing, analytics, and customer support tools.
Vendors of social media publishing tools may include the following features:
Posting to multiple social media accounts from a single application
Multi-user access to individual social media accounts
Scheduling tools for social media posts
Suggestions for optimal posting times
Multiple schedule views, including calendar and timeline displays
Role-based team management and permissions
Workflow, collaboration, and communication tools
Asset libraries
Mobile applications for team members
Additional social media management tools
Pricing for social media publishing tools varies based on feature set, number of social media accounts supported, and user count. Most vendors use a tiered per-month or yearly pricing model. Some vendors offer free trials of their software. Other social media publishing tools are available for free, but their scope is often limited to a single account or platform.
For small teams or software with fewer features, prices may range from under $10.00 per month to over $75.00 per month. For larger teams or more extensive features, prices may range from under $80.00 per month to over $500.00 per month.
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