Social Media Publishing8Social Media Publishing tools allow users to schedule posts for publication to social media channels in advance. Publishing functionality is designed to simplify drafting and publishing posts to multiple social channels according to a pre-defined schedule. Most tools include a publishing calendar for staggering messages and ensuring that they are congruent with one another before publishing. Some tools also feature content libraries where users can re-use pre-approved content for their own campaigns.Agorapulse1 Marketing (Formerly Spredfast + Lithium)2 Social3 Suite6 Media7 Content Director8 Curations11 Planner16 Social19

Social Media Publishing Tools

Social Media Publishing Tools Overview

What are Social Media Publishing Tools?

Social media publishing tools help businesses create, manage, and publish content to their social media accounts.

Businesses commonly manage multiple accounts across varying social networks. These social media accounts often supplement advertising campaigns or advertise products and events. Most businesses try to maintain a consistent presence, voice, and posting schedule across each of their social media accounts.

Social media publishing tools aim to help businesses with these goals. These tools allow teams or individuals to post to multiple accounts and social networks from a single application. Often, the software includes customization options to help tailor posts to each platform.

Most social media publishing tools allow users to schedule publishing times for posts. Social media teams use this feature to plan and schedule social media campaigns in advance. These tools may also suggest optimized publishing times based on the target social network, previous engagement metrics, and region.

Often, social media publishing tools also include content library, collaboration, and workflow tools. Using these tools, team members can access shared asset repositories, view posts and comments from co-workers, and track the progress of campaigns and tasks. Collaboration and workflow tools also allow managers to assign specific roles, accounts, and assignments to individual team members.

Vendors often include social media publishing tools within a larger social media management platform. These platforms may include social media monitoring, marketing, analytics, and customer support tools.

Social Media Publishing Tools Features & Capabilities

Vendors of social media publishing tools may include the following features:

  • Posting to multiple social media accounts from a single application

  • Multi-user access to individual social media accounts

  • Scheduling tools for social media posts

  • Suggestions for optimal posting times

  • Multiple schedule views, including calendar and timeline displays

  • Role-based team management and permissions

  • Workflow, collaboration, and communication tools

  • Asset libraries

  • Mobile applications for team members

  • Additional social media management tools

Pricing Information

Pricing for social media publishing tools varies based on feature set, number of social media accounts supported, and user count. Most vendors use a tiered per-month or yearly pricing model. Some vendors offer free trials of their software. Other social media publishing tools are available for free, but their scope is often limited to a single account or platform.

For small teams or software with fewer features, prices may range from under $10.00 per month to over $75.00 per month. For larger teams or more extensive features, prices may range from under $80.00 per month to over $500.00 per month.

Social Media Publishing Products

Listings (1-22 of 22)


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Top Rated
348 Ratings

Agorapulse is an affordable social media management tool that allows businesses and agencies to effortlessly manage their social accounts. We currently support social media management for Facebook, Twitter, Instagram, YouTube, LinkedIn, and Google+. Easily switch among all your social channels ...

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
130 Ratings

Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

79 Ratings

Zoho was founded in 1996 and is headquartered in Pleasanton, CA with offices in North America, Europe and Asia. Zoho is the operating system for business—a single online platform capable of running an entire business. Zoho offers apps in nearly every major business category, including sales, mark...


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Top Rated
214 Ratings

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Socialbakers is the first AI-powered social media marketing suite. It enables marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one place:Audiences & PersonasHave AI segment your fragmented audience i...

17 Ratings

Buddy Media is a social marketing and promotions tool and was acquired by Salesforce in 2012. Along with Radian6, it is now part of the Salesforce Marketing Cloud. Buddy Media began as a platform for building brand pages on Facebook and grew into a social campaign and promotions building platf...

24 Ratings

Cision Ltd. (NYSE : CISN ) is a leading global provider of earned media management software and services to public relations and marketing communications professionals. Cision's software allows modern communicators to target key influencers, distribute strategic content, track and measure meaning...

Bazaarvoice is a network of active shoppers, connecting more than one-half billion consumers to thousands of retailers and brands that represent tens of millions of products and services. Online, in-store, and on mobile devices, Bazaarvoice’s technology platform is designed to engage consumers, ...

6 Ratings

Tweepi helps you make sense, manage and expand your Twitter social graph. It's free for all, with some paid Premium features. Ten's of thousands of users use Tweepi every day, to follow, unfollow and force-unfollow more than 250,000 users daily. We are always looking for new product ideas, new...

2 Ratings

GroupTweet allows any number of contributors to Tweet from a single Twitter account without the need to share the organization's Twitter password. GroupTweet allows authorized contributors to Tweet directly from their own personal Twitter accounts (if desired) using any Twitter app each prefers. ...

3 Ratings

SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features e...

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Facebook posting made easy. A click away from your News Feed, Post Planner lets you schedule: status updates links photos videos posts that repeat (hourly, daily, weekly or monthly) posts on multiple pages (and groups) at once You can also: choose different time zones for different posts ge...

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Community Elf is a content marketing managed services company that specializes in managing the day-to-day implementation of their customers' marketing strategies. Community Elf is also the creator of UpContent (, a proprietary content curation tool, which was developed to discover a...

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Tabfoundry is a social media management solution. It provides the ability to create viral campaigns.The drag and drop tools enable users to create and customize sweepstakes, quizzes, like gates, photo contests and more with no coding required.

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PI digi-logical Solutions is a leading software, web and mobile application company based in India. The company was founded in 2008.&nbsp;

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Echobox provides AI-driven social media publishing software. The company was founded in 2013 and is headquartered in London.

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Shorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.