Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
The Khoros set of tools is being used as our sole tool for social media engagement across all platforms in the digital world.
As a European company, all our markets including the digital and customer care organizations use Khoros to publish and engage with our customers, this enables us to work across departments to provide a customer 360 approach for proven customer experience.
As a European company, all our markets including the digital and customer care organizations use Khoros to publish and engage with our customers, this enables us to work across departments to provide a customer 360 approach for proven customer experience.
- Funneling content from hundreds of different social media platforms into one easy to create a dashboard. This enables us to manage multiples of accounts and languages with ease enabling a constant and efficient way to engage with customers on behalf of our brands.
- Providing analytics on every aspect of social media campaigns and engagement, from agent response time to campaign focus. This enables the ability to see outliers and re-approach training for engagement or show great or poor performers as campaigns to help implement successful future products.
- Overall, Khoros combines simplicity with all aspects of working with social media from start to finish.
- Possibility of adding in forums and earned content and be able to directly reply without third party API integration.
- Creating automatic sentiment analysis
Social media plays a huge and vital role in our business, we use social media to help customers and to promote our brands to the public across Europe. Our business strategy combines social media with all standard mediums of interaction with our customers.
Khoros has helped bring together the company departments by allowing a streamlined tool to work across multiple platforms and departments to ensure every interaction in social media is a positive one.
All tools were piloted in a controlled environment Khoros ticked all the boxes.