Useful Data Hub for Enterprise Solutions
December 12, 2023
Useful Data Hub for Enterprise Solutions
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Data Activation
Overall Satisfaction with Tealium Customer Data Hub
Tealium Customer Data Hub has been useful for assisting a shift to server-side tagging within the organization and having a central place to coordinate customer data between various platforms. Additionally, having privacy features in tune with the needs of an organization in a highly regulated industry is a crucial portion of our integration.
- Supporting server-side tagging
- Integrating with a wide range of ad platforms and analytics platforms
- Compliance with data privacy and governance regulations
- More direct compatibility with Google products (i.e. what Google Tag Manager offers)
- Easier access to help resources
- Being able to search across multiple profiles
- Privacy
- Integrations
- Data enrichment
- Speeding up conversion implementation for time efficiency
- Building and maintaining accuracy of retargeting and customer audiences to narrow focus and reduce wasted spend
- Helping scale GA4 buildout
Server-side tagging features have been helpful in order to bypass some of the issues with 3rd-party cookies
Do you think Tealium Customer Data Hub delivers good value for the price?
Yes
Are you happy with Tealium Customer Data Hub's feature set?
Yes
Did Tealium Customer Data Hub live up to sales and marketing promises?
Yes
Did implementation of Tealium Customer Data Hub go as expected?
Yes
Would you buy Tealium Customer Data Hub again?
Yes