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Vertical Response; Great tool if it meets your requirements
December 04, 2013

Vertical Response; Great tool if it meets your requirements

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Vertical Response is a low-cost

Modules Used

  • Email

Overall Satisfaction

  • Small business email.
  • Salesforce integration.
  • Customer Support.
  • Email deliverability.
  • Email Reporting.
  • Google Integration.
  • Salesforce Integration.
  • Completeness of vision.
  • Lead conversion improved.
  • Email delivery improved.
Small business tool with limited functionality to meet the business's needs as it grew. A great starter tool; but ultimately one will likely move on to more complex tools.
What functionality do you need? What information do you need to know after every email send? Do you want automation? Do you want behavioral information? What kind of reporting should be available? What kinds of integration do you nee? How many leads do you have? How many emails do you expect to send per month?

Product Usage

1 - Marketing department.
2 - Technical people who are filling a gap by performing marketing functions.
  • Client contact
  • SEO through email
  • Email delivery
  • SEO
  • Webinar announcements
  • Email click through
  • No additional use cases

Evaluation and Selection

Marketo covered more scope than we needed at the time.
  • Price
  • Product Features
Price and features drove the decision. Vertical Response had the features we needed at the price we could afford.
We wouldn't change anything.

Implementation

Salesforce integration never worked right. We had to abandon.
  • Implemented in-house
  • Getting Salesforce integration to work

Support

Support did a good job getting back to me on my needs. There was one issue where I was given an "I don't know" which was very frustrating at the time because it really mattered.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Kept well informed
Immediate help available
Quick Initial Response
Problems left unsolved
No - Too small of a product to need such support when you can search the internet. There are better places to spend money.
I cant think of a singular instance. 99% of the time they were solid and on top of issues and very helpful.

Usability

Sweet and simple. Nothing more to say here.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Guided email creation
  • Guided email delivery
  • Easy to import and manage leads
  • SFDC integration was weak but this could be out of date knowledge