Overview
What is VerticalResponse?
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
TrustRadius Insights
Ideal Solution For Non-Profits, Freelancers and Small Businesses
No Frills. Great for ad-hoc campaigns outside of a primary CRM
Works well
Very happy customer
Vertical Response is a Great Tool
Vertical Response review
Vertical Response the ultimate tool for start-ups
Positive Response for Vertical Response
Vertical Response Rocks!
Vertical Respnse Review
Vertical Response, an excellent service for managing corporate and SMB mailing campaigns
Vertical reponse made a HUGE difference in my department !
Vertical Response - I Love It!
Easy for a Novice!
Popular Features
- Dashboards (9)10.0100%
- Standard reports (9)10.0100%
- Email deliverability reporting (8)10.0100%
- List management (8)10.0100%
Reviewer Pros & Cons
Pricing
Basic
$11.00
Pro
$16.00
Pro Plus
$196.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 10WYSIWYG email editor(7) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 10Dynamic content(5) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 10Ability to test dynamic content(4) Ratings
Users can test dynamic content prior to launching a campaign.
- 10Landing pages(4) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 10A/B testing(5) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 10Mobile optimization(5) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 10Email deliverability reporting(8) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 10List management(8) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(2) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 10Dashboards(9) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 10Standard reports(9) Ratings
The software offers pre-built reports with metrics standard to the category.
- 10Custom reports(6) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 10URL Validation(1) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 10Link Tracking(1) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 10Image Validation(1) Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
- 10Inbox Display(1) Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
- 10Email Accessibility Tools(1) Ratings
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
- 10Spelling and Grammar Check(1) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 10Spam Testing(1) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 10Email Previews(1) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is VerticalResponse?
Key Features
Easy-to-use editor â– Automated follow-up emails â– Autoresponders & email series
Advanced reporting â– Landing page builder â– A/B testing
Test kits â– Surveys â– Pop-ups
Codeless integrations â– Form builders â– Custom-branded emails
Contact management â– HTML editor â– Scheduling
Publish-to-web â– Preference center for contacts â– Email deliverability
VerticalResponse Integrations
VerticalResponse Competitors
VerticalResponse Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(61)Community Insights
- Business Problems Solved
Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including businesses, non-profit organizations, and educational institutions. Users have praised the platform for its cost efficiency and user-friendly interface, accommodating even those with limited coding experience. It has proven to be a valuable tool for stretching the marketing budget of charities, where every dollar counts. With Vertical Response Non-Profit program, organizations have been able to effectively communicate with their supporters and reach a larger audience without incurring significant costs.
One of the primary use cases of Vertical Response is sending out mass emails to segmented lists. Users have utilized this feature to tailor their communication according to specific target audiences or campaigns. For instance, during election season, Vertical Response was invaluable in sending mass emails to campaign supporters on an extremely tight budget. Additionally, it has been extensively used as a bulk email program by businesses and educational institutions alike, facilitating the dissemination of surveys, newsletters, and e-blasts to their databases.
Moreover, Vertical Response has addressed the needs of users across multiple customer channels. In higher education settings, where Salesforce fell short in sending mixed audience emails encompassing students and external partners, Vertical Response has filled the void. Furthermore, it offers a centralized data system for managing bounced contacts, mailable contacts, and unsubscribed recipients while allowing users to send emergency e-blasts promptly.
Overall, Vertical Response has proven to be a reliable platform that caters to various industries and organizations with different communication requirements. Its affordability, ease of use, and versatility make it a valuable asset for any entity looking to streamline their email marketing efforts.
Attribute Ratings
Reviews
(1-4 of 4)Vertical reponse made a HUGE difference in my department !
- Use Vertical Response for tracking response rates on department surveys.
- Graphics and charting for comparative data are great.
- Email is easy to use - link to surveys.
- Hard to see which survey was the most recent - in reports they come up in random order.
- This program got me major brownie points with my bosses! Able to gather information much more efficiently and report clearly.
- Able to link with college software to automate surveys - HUGE timesaver (and paper, no more mailing of surveys).
I use this product to create mailing lists, create emails asking students to fill out surveys, and to track the results - I love love love this product.
- Employment surveys
- Marketing notification
- Admissions outreach
- Reporting to upper management
- Upload lists to Excel - then easily send out mass emails
- Automated our employment survey through inhouse program - added links to VR surveys - and get immediate results.
- To stay in compliance with Gainful Employment guidelines
- Track data for WASC, DETC, Dept of Ed, VA and other acredditing agencies
Vertical Response; Great tool if it meets your requirements
- Small business email.
- Salesforce integration.
- Customer Support.
- Email deliverability.
- Email Reporting.
- Google Integration.
- Salesforce Integration.
- Completeness of vision.
- Lead conversion improved.
- Email delivery improved.
- Client contact
- SEO through email
- Email delivery
- SEO
- Webinar announcements
- Email click through
- No additional use cases
- Price
- Product Features
- Implemented in-house
- Getting Salesforce integration to work
- Guided email creation
- Guided email delivery
- Easy to import and manage leads
- SFDC integration was weak but this could be out of date knowledge
VR is a cost efficient tool, great for email marketing starters
- Analytics provide a way to track engagement.
- Social Sharing is very easy/ automatized.
- VR provides a pay as you go option for businesses with irregular/ low volume email marketing.
- The WYSIWYG editor is easy to use, but is somewhat limited as well.
- Templates are somewhat difficult to personalize/ customize.
- Sometimes the test message arrives in different fonts throughout the email even when the preview screen does not show it.
- Increased Lead generation.
- Better follow-up procedures through provided analytics.
- Improved database through available reports of bounced emails - it allows us to update our records where needed.
- Distribute advertisements.
- Alert customers of product issues, market situations etc.
- Lead generation.
Easy Set Up & Integration with Salesforce
- The integration with salesforce was relatively point and click
- Tracking receipts of emails in the constituent's record in Salesforce
- The process of updating existing lists is not great. We find that we generally have to rerun the query and save as a new list, a process that is easier than manually adding to the old list
- If you want to create an email template, you have to have uploaded images to the saved library. If you try to create a new email using an existing email and the existing email contained images that were uploaded directly to the email, you'll get an error when trying to send. The error wasn't well explained. This caused us to call in (after trying several times) to figure out the problem. However, the support process was quick and helpful to diagnose this.
- You have to call in to get the Vertical Response product attribution removed from the emails you send. After doing so once, it's removed on all future emails.
- While the product is also used to communicate with existing customers, the primary KPIs are around warm leads, qualified opportunities, and closed deals generated or associated with marketing emails sent
- Email marketing for upcoming webinars, prospect communication, invitations to customers for our customer online community. Tracking for announcements to existing customers about upgrades to our product.
For ExactTarget, we used that in the past and it did integrate with Salesforce. Someone else evaluated and selected that. Unfortunately, I can't remember why we didn't go back to ExactTarget. It may have been price. Either way, of the 3 we selected Vertical Response.
- Implemented in-house
- Self-taught
- Salesforce
- not at this time