Adestra vs. Upland PostUp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 4.8 out of 10
N/A
N/AN/A
Upland PostUp
Score 4.5 out of 10
N/A
Upland PostUp delivers email and audience development solutions for publishing & media brands. The vendor promises to help users reach, grow, engage, and monetize your audience directly with first-party data. The vendor says the PostUp platform is built to fit the needs of publishers: Integrations. PostUp offers out-of-the-box support for top technology, as well as custom integrations with any third-party or proprietary technology. Newsletter…N/A
Pricing
AdestraUpland PostUp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdestraUpland PostUp
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdestraUpland PostUp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
22% above category average
Upland PostUp
9.3
1 Ratings
15% above category average
WYSIWYG email editor10.01 Ratings10.01 Ratings
Dynamic content10.01 Ratings00 Ratings
Ability to test dynamic content10.01 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing10.01 Ratings00 Ratings
Email deliverability reporting10.02 Ratings9.02 Ratings
List management10.01 Ratings9.01 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
27% above category average
Upland PostUp
10.0
1 Ratings
27% above category average
Dashboards10.01 Ratings10.01 Ratings
Standard reports10.01 Ratings10.01 Ratings
Custom reports00 Ratings10.01 Ratings
Best Alternatives
AdestraUpland PostUp
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Emma
Emma
Score 8.9 out of 10
Emma
Emma
Score 8.9 out of 10
Enterprises
Emma
Emma
Score 8.9 out of 10
Emma
Emma
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraUpland PostUp
Likelihood to Recommend
10.0
(1 ratings)
10.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
AdestraUpland PostUp
Likelihood to Recommend
Adestra
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
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Upland Software
For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
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Pros
Adestra
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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Upland Software
  • It is set up in a way that is very easy to learn how to use.
  • The features cover everything I can even imagine for what I am using it for.
  • Their help desk is very responsive.
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Cons
Adestra
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
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Upland Software
  • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
  • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
  • In the "server" I wish there was a way to filter by department, not just by users.
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Usability
Adestra
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
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Upland Software
No answers on this topic
Support Rating
Adestra
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
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Upland Software
No answers on this topic
Alternatives Considered
Adestra
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
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Upland Software
No answers on this topic
Return on Investment
Adestra
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Read full review
Upland Software
  • It makes scheduling emails very easy.
  • It was very easy to learn how to use/get adjusted to.
  • We are able to keep track of scheduled mailings across all departments which is very convenient.
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ScreenShots

Upland PostUp Screenshots

Screenshot of WYSIWYG email editor.Screenshot of PostUp reporting and bot/spam appliance detection.