Admitad Partner Network vs. Equativ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Admitad Partner Network
Score 9.0 out of 10
N/A
Admitad is a global IT company that develops and invests in advertising and monetization technologies, partner and financial services, media buying and smart shopping solutions. They help brands and online platforms to increase sales and attract new customers, and for audience owners to monetize it, collaborate with advertisers and manage earned money.N/A
Equativ
Score 10.0 out of 10
N/A
Equativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A
Pricing
Admitad Partner NetworkEquativ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Admitad Partner NetworkEquativ
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Admitad Partner NetworkEquativ
Features
Admitad Partner NetworkEquativ
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Admitad Partner Network
-
Ratings
Equativ
8.0
1 Ratings
9% above category average
Data Transfer00 Ratings8.01 Ratings
DSP integration00 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Admitad Partner Network
-
Ratings
Equativ
8.0
1 Ratings
2% above category average
Ad campaign creation00 Ratings8.01 Ratings
Ad deployment00 Ratings9.01 Ratings
Display advertising00 Ratings7.01 Ratings
Ad display and retargeting segmentation00 Ratings8.01 Ratings
Sequence targeting00 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Admitad Partner Network
-
Ratings
Equativ
7.5
1 Ratings
3% below category average
Ad dashboards00 Ratings8.01 Ratings
Ad performance reports00 Ratings8.01 Ratings
Ad conversion tracking00 Ratings7.01 Ratings
Ad attribution reporting00 Ratings8.01 Ratings
Cross-channel ad management00 Ratings7.01 Ratings
Ad forecasting and optimization00 Ratings7.01 Ratings
Best Alternatives
Admitad Partner NetworkEquativ
Small Businesses

No answers on this topic

Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Medium-sized Companies

No answers on this topic

The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises

No answers on this topic

Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Admitad Partner NetworkEquativ
Likelihood to Recommend
9.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
Admitad Partner NetworkEquativ
Likelihood to Recommend
Admitad
It serves to assist in the
connection of publications and vendors.



The technical components of your
interactions can be managed, including tracking clicks and conversion
activities, and compiling statistics.



The cooperation between publishers
and advertising is under your control.



Publishers can earn money by
promoting items from online sellers with the help of the Admitad Partner
Network.
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Equativ (formerly Smart AdServer)
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
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Pros
Admitad
  • You can get a variety of data structured in a logical and useful way, and you can examine and track all impressions, clicks and activities comprehensively.
  • You can finely filter the retailers using the neat navigation bar. Based on your location, you can locate ads.
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Equativ (formerly Smart AdServer)
  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
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Cons
Admitad
  • There are networks with a lot more advertisers, thus I would want that Admit Partner Network to enhance the quantity of advertisers.
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Equativ (formerly Smart AdServer)
  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
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Alternatives Considered
Admitad
Since
there are no middlemen, Admitad Partner Network provides excellent customer
service, particularly regarding live video chat support. This facilitates a direct connection with advertisers
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Equativ (formerly Smart AdServer)
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
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Return on Investment
Admitad
  • It aids marketers in boosting the sales of their goods and services.
  • Both the performance of the software and the number of conversions are improved.
  • It supports cross-device tracking, fingerprint, and cookie blocking technology.
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Equativ (formerly Smart AdServer)
  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
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ScreenShots