Item: Smart AdServer
Rating: 8
Author: Ian Smith

Overall Satisfaction with Smart AdServer

Use Cases and Deployment Scope

We use Smart AdServer primarily in the marketing department in my ad agency. I recently started working at a new agency, and it was refreshing that this is the system that they're adopting – the whole organization will be meeting on it soon – but I digress. Smart AdServer is great for integrating functionality. It enables auctions, custom ad units and forecasting. This goes across the board to also cover mobile and audio.

Pros and Cons

Pros

It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
It offers a free trial so there's no real commitment if you just want to try it out, which is nice.

Cons

I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.

Return on Investment

It's helped my organization better manage our traffic flow.
It's reduced the amount of work on our social media manager.
It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.

Alternatives Considered

Adobe Analytics

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud.

Likelihood to Recommend

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out.

Smart AdServer Feature Ratings

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Smart Adserver – the SMART thing to do