TrustRadius

Adobe Mix Modeler vs. InfiniGrow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Mix Modeler
Score 0.0 out of 10
N/A
Fragmented measurement methodologies, slow time-to-insight, the deprecation of cookies, and other factors have made it increasingly difficult to measure the true impact of marketing efforts. Adobe Mix Modeler is a marketing measurement and planning application that consolidates and harmonizes marketing performance, conversion, internal and external factors, and other data to holistically measure, model, and plan marketing budget allocations across paid, earned,…N/A
InfiniGrow
Score 8.7 out of 10
N/A
InfiniGrow provides real-time visibility into data, to automatically uncover the business impact of marketing activity, and optimize budget allocation towards the best-performing channels. It centralizes data by connecting the user's CRM, marketing automation and all the other tools in a marketing stack. Designed to unify cost and performance data into one, centralized view, and provide real-time visibility into marketing plans, investments, performance and goals.N/A
Pricing
Adobe Mix ModelerInfiniGrow
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Mix ModelerInfiniGrow
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe Mix ModelerInfiniGrow
Best Alternatives
Adobe Mix ModelerInfiniGrow
Small Businesses
Agency Analytics
Agency Analytics
Score 9.1 out of 10
Agency Analytics
Agency Analytics
Score 9.1 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.8 out of 10
Supermetrics
Supermetrics
Score 9.8 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Mix ModelerInfiniGrow
Likelihood to Recommend
-
(0 ratings)
9.0
(3 ratings)
User Testimonials
Adobe Mix ModelerInfiniGrow
Likelihood to Recommend
Adobe
No answers on this topic
InfiniGrow
With InfiniGrow, we
can visualize our marketing plan, investments, results, and goals in real-time.



It allows us to
perform detailed multi-touch attribution analysis with InfiniGrow to study how
each marketing action or to spend affects KPIs entirely across media.
Mark Belliard Cheong | TrustRadius Reviewer
Read full review
Pros
Adobe
No answers on this topic
InfiniGrow
  • InfiniGrow is great for tracking company strategies, investments, performance, and goals in real-time.
  • InfiniGrow allows you to allocate your funding more efficiently to the most productive channels.
Male Seah Bian | TrustRadius Reviewer
Male Seah Bian
Java Software Engineer
Read full review
Cons
Adobe
No answers on this topic
InfiniGrow
  • InfiniGrow is a fantastic alternative, but its membership costs are prohibitively expensive.
Yeo Sueiro Lee | TrustRadius Reviewer
Yeo Sueiro Lee
Lead Software Test Engineer
Read full review
Alternatives Considered
Adobe
No answers on this topic
InfiniGrow
InfiniGrow is one of the best solutions to
centralize corporate data, integrate with our CRM and implement marketing
automation to have a unified or consolidated view of our cost and performance
statistics in real time.
Mark Belliard Cheong | TrustRadius Reviewer
Read full review
Return on Investment
Adobe
No answers on this topic
InfiniGrow
  • It's ideal for budgeting on time.
  • Commercial content efforts might benefit from channel tracking and optimization possibilities.
  • Allows for proposals to improve business sales outcomes.
  • Supports ongoing and up-to-date budget allocation ideas in order to keep an eye on the greatest options for decision-making and to focus on performing innovative.
  • Ideal work.
Male Seah Bian | TrustRadius Reviewer
Male Seah Bian
Java Software Engineer
Read full review
ScreenShots

Adobe Mix Modeler Screenshots

Screenshot of unified marketing sources. Connect all relevant data sources — including aggregate and event-level data —through a single, AI-driven system. This offers comprehensive measurement and precise channel attribution, so that a marketing budget can be based on holistic results, total incremental ROI, and impact across channels.Screenshot of advanced modeling techniques. Unlock consistent and comprehensive measurement insights for both bottom-up and top-down modeling approaches using proprietary AI and machine learning (ML). This technology integrates advanced multi-touch attribution with marketing mix modeling machine learning methodologies, ensuring measurements are as robust, granular, and accurate as possible.Screenshot of model insights used to guide strategy and optimizations, such as summarized marketing performance, channel contributions, and incrementality scoring, as well as options to dive deeper into historical performance over time, or event-level attribution insights.Screenshot of model transparency, to support investment and planning decisions with visibility into the statistical significance of model results.Screenshot of business factor insights. These enhance measurement, forecasting, and planning by ingesting data from internal and external business factors that affect marketing performance.