What users are saying about
21 Ratings
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Score 9 out of 100

Likelihood to Recommend

Amazon Advertising Sponsored Products

It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.
Anonymous | TrustRadius Reviewer

Pros

Amazon Advertising Sponsored Products

  • Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
  • It is cost effective since WE do pay when a buyer clicks rather than impressions.
  • Improving the search engine optimization of our brand.
Kelvin Burrows | TrustRadius Reviewer

Cons

Amazon Advertising Sponsored Products

  • Geo-tagging and setting budgets at the geographical level based on the visitor's location could be a good add-on
  • Amazon should provide a feature having AI / ML capabilities that can suggest the best budgeting and best click rate for the type of product and past engagement w.r.t. to the budget set in the past. - If enabled this would be a wonderful and one of its kind solution!
  • Improved and more detailed metrics and performance to make calculated decisions. The present insights and metrics provided by amazon advertising are intuitive no doubt but the metrics could be made more comprehensive by adding the locations of visitors who actually clicked vs not clicked - this would enable sellers to see where their ads are working more effectively than the rest!
Himanshu Shah | TrustRadius Reviewer

Support Rating

Amazon Advertising Sponsored Products

Amazon Advertising Sponsored Products 9.0
Based on 1 answer
The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
Arcoma L. Lambert | TrustRadius Reviewer

Alternatives Considered

Amazon Advertising Sponsored Products

Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.
Anonymous | TrustRadius Reviewer

Return on Investment

Amazon Advertising Sponsored Products

  • It has been easy to improve global reach by creating sponsored products campaign.
  • Paying only when clients click the link helps us to eradicate losses.
  • Improving company SEO across search engines.
Kelvin Burrows | TrustRadius Reviewer

Pricing Details

Amazon Advertising Sponsored Products

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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