Amazon CloudSearch vs Google Search Appliance

• Really fast queries
• Good Reporting
• Reduce the cost of the server

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• The GSA is able to organize collections of content in many different permutations, based on your needs.
• The logs of searches and served results can offer insights into what visitors/customers are seeking, and whether they're finding what they need.
• Default front-ends are relatively easy to set up - if they meet your needs.

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• Can take some time to implement
• The initial configuration can be tricky
• Takes some time to update the values

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• It's my understanding that Google is ending support for the appliance soon. This is obviously an important consideration.
• The administrator interface is far from easy to use.
• There is a significant learning curve for new users.

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• Positive Point - Reduced the server load
• Negative point - Not suitable for all queries
• Negative Point - Time to implement this feature

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• The GSA was not cheap. At all.
• There has also been a cost associated with our need to switch to another site search solution in the near future, due to Google ending support for the sppliance.
• That said, we have so much support content that we owed it to our customers to offer a comprehensive search tool to help them find the most relevant content - and of course Google are the masters of this. However, it's worth noting that the alogorithms used on the GSA are far older than those used on google.com.

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