Amobee Marketing Platform vs. Piano Audience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amobee Marketing Platform
Score 9.1 out of 10
N/A
The Amobee Marketing Platform (formerly Turn) combines Amobee Analytics with its components (the Amobee DMP [formerly Turn DMP] for managing and segmenting customer data, Amobee Brand Intelligence for understanding customer sentiment, its analytics tool Amobee DataMine Analytics [formerly Turn DataMine] and the Amobee Demand Side Platform (DSP), combining to present a highly comprehensive marketing solution.N/A
Piano Audience
Score 8.8 out of 10
N/A
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.N/A
Pricing
Amobee Marketing PlatformPiano Audience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amobee Marketing PlatformPiano Audience
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amobee Marketing PlatformPiano Audience
Best Alternatives
Amobee Marketing PlatformPiano Audience
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Medium-sized Companies
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.3 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Enterprises
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.3 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amobee Marketing PlatformPiano Audience
Likelihood to Recommend
-
(0 ratings)
8.3
(3 ratings)
User Testimonials
Amobee Marketing PlatformPiano Audience
Likelihood to Recommend
Amobee
No answers on this topic
Piano Software
Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.
Read full review
Pros
Amobee
No answers on this topic
Piano Software
  • Provides a better understanding of customers
  • It is based on highly impressions data from online advertising channels
Read full review
Cons
Amobee
No answers on this topic
Piano Software
  • Data may be collected incorrectly.
  • Some of the derivations of user behavior may not be exact.
Read full review
Alternatives Considered
Amobee
No answers on this topic
Piano Software
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
Read full review
Return on Investment
Amobee
No answers on this topic
Piano Software
  • With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
  • The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
  • In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.
Read full review
ScreenShots