Attest vs. GWI

We were very early on in our audience segmentation understanding, and GWI was a reliable and knowledgeable partner in helping us get this set up and off the ground. The ability to launch our own bespoke survey filled in by respondents on their panel and then get our bespoke responses mapped back to their core survey, which then introduced us to a wider range of data points, was really useful

Incentivized

• Audience Profiling.
• Consumer Trends.
• Media and Online Behaviors.
• Attitudinal Data.

Incentivized

• Agent Sparks ability to work through prompts versus survey responses. Example: Asking how teens use social media and understanding what that's asking versus having to know the exact instrument question/label.
• While I think Agent Spark is solving for this, the ability for "non-researchers" to quickly populate charts/cross tabs.

Incentivized

I have used Kantar's TGI in the past and GWI is significantly better for manipulating the data. It is clear and concise, so even without much training one can interact with the data naturally.

Incentivized

It’s comparable with them both have their pros and cons

Incentivized

• AI has changed the perception of time. GWI enables us to work both efficiently and effectively as perceptions of timelines shift between the agency and the agency partner.
• GWI provides a research platform that gives smaller agencies credibility in media research.

Incentivized