Best Recruitment Marketing Software 2025

What is Recruitment Marketing Software?

Recruitment marketing software offers businesses marketing tools in order to attract top talent to their company. This has become increasingly beneficial as the amount of competition for top talent increases. As opposed to posting a job and allowing everyone, qualified and unqualified, to apply, recruitment marketing tools allow businesses to market their jobs on platforms such as social media outlets which then may help turn qualified job candidates into applicants. These tools can target broad audiences, or specific talent leads that are of interest to the hiring team.

Recruitment marketing software tools have become more present within applicant tracking systems, which are cloud or web-based services used to manage recruiting operations. Examples include social recruiting tools, customer relationship management (CRM), and job distribution features. These services also help in optimizing features such as website job portals, employer branding, and employee testimonies.

Using these marketing strategies also allows companies to appear approachable by offering communication and answering any questions a candidate may have. In a time when more applicants are applying to more jobs within different companies, being communicative helps your company stand out and gain a more favorable reputation.

Recruitment Marketing Software Features

Some common features within recruitment marketing features include:

• Client Portal
• Built-in calling & emailing
• Interview scheduling
• Applicant tracking system
• Hiring analytics
• Customization
• Dashboards
• Job Posting
• Candidate identification
• Candidate search

Recruitment Marketing Software Comparison

Some important factors to keep in mind when deciding on the right recruitment marketing software include:

• Integration: If you plan on integrating your recruitment marketing software tools with social media outlets such as LinkedIn, be sure the product offers seamless and user-friendly integration. Also consider how well each tool integrates with existing recruiting tools, such as applicant tracking or recruitment automation systems.
• Communication: Some products may offer the ability to contact directly and not through their platform, making it easier for certain tasks such as sending templates and attachments. However, some may not offer this type of direct communication, and therefore keep in mind your personal goals and how you would prefer to communicate with applicants.

Start a recruitment marketing software comparison here

Pricing Information

A majority of the vendor’s pricing options will remain undisclosed due to several factors that may affect rates. Usually, pricing plans will be offered in three versions: standard, professional, and enterprise. Additionally, they will likely charge per user/recruiter and per month. Look to pay around $30 per user per month for starting packages and $90 for enterprises that come equipped with more advanced analytics. Look to use a demo of the product in order to gain a better sense of features and pricing.