To be frank AWS Amplify has that brand value in the current market and also the vast services all together in the AWS cloud would bring all services in one console so every time I require something I don’t need to search in multiple places and also comparatively AWS Amplify …
AWS Amplify is suitable and affordable for all the startup organisations where they can quickly deploy to test and access the deployed applications or websites publicly accessible to everyone to test in real time with real traffic to site where all insights would help the organisation or patch the updates or enhancements required
Gen 1 usability is great and flexible also easy to stay in the Free realm. Gen 2 more restrictive and to be really usable you have to pay for features.