AWS IoT Core vs. Google Cloud Pub/Sub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AWS IoT Core
Score 9.9 out of 10
N/A
AWS IoT Core is a managed cloud service that lets connected devices interact with cloud applications and other devices. It includes the Device Gateway and the Message Broker, which connect and process messages between IoT devices and the cloud. AWS IoT Core connects AWS and Amazon services like AWS Lambda, Amazon Kinesis, Amazon S3, Amazon SageMaker, Amazon DynamoDB, Amazon CloudWatch, AWS CloudTrail, Amazon QuickSight, and Alexa Voice Service to build IoT applications that gather, process,…
$0.08
Per Million Minutes
Google Cloud Pub/Sub
Score 8.8 out of 10
N/A
Google offers Cloud Pub/Sub, a managed message oriented middleware supporting many-to-many asynchronous messaging between applications.N/A
Pricing
AWS IoT CoreGoogle Cloud Pub/Sub
Editions & Modules
Connectivity
$0.08
Per Million Minutes
Rules Engine
$0.15
Per Million Actions
Messaging
$1.00
Per Million Messages
No answers on this topic
Offerings
Pricing Offerings
AWS IoT CoreGoogle Cloud Pub/Sub
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AWS IoT CoreGoogle Cloud Pub/Sub
Considered Both Products
AWS IoT Core
Chose AWS IoT Core
Azure IoT is a good product but since our whole suite of tech is now set up in AWS (ec2, s3, sagemaker, cloud formation, etc.), we wanted something that could quickly adapt to our environments. Learning a new tech for IoT was simply a bottleneck that we wanted to avoid at this …
Chose AWS IoT Core
AWS iot core is a good starting point which can be utilized for a variety of enterprise solutions. Barrier to entry to experiment and try AWS iot core is less and AWS eco-system providers ensure that even startups can try a variety of solutions and build key skills and …
Chose AWS IoT Core
Trust with vendor AWS, as most of the infrastructure is on AWS hence it was easy to integrate. community support and documentation.
Chose AWS IoT Core
AWS loT is more oriented to our requirements including certificates and policies
Chose AWS IoT Core
Azure IoT service provides more or less the same services as compared to AWS IoT core, however the costing of AWS lead us to continued usage of IoT core over Azure IoT services.
Also, considering our existing technology stack is on AWS, it was a natural selection for better …
Chose AWS IoT Core
It turns out that AWS IoT Core is the most mature solution on the market with the best variety of integration tools available. On the downside, it is not the cheapest platform existing out there. Amazon IoT Core is easy to start and set up, and our prior engagement with Amazon …
Chose AWS IoT Core
For our use case, we ended up with AWS because the human resources that were planning to be resourced on this particular project happened to have prior familiarity with the AWS ecosystem. The conversation became can we justify continuing with this ecosystem rather than pivoting …
Chose AWS IoT Core
Most important reason for picking IoT Core was all our services are on AWS so no comparison here.
Chose AWS IoT Core
We have checked other IoT platforms such as IBM Watson IoT and Microsoft Azure IoT, but Amazon IoT Core seems reasonable in terms of pricing and overall functionalities. Amazon IoT Core is easy to start and set up and our prior engagement with Amazon for AWS was a factor to go …
Chose AWS IoT Core
AWS IoT Core is faster, easier, cheaper, and enjoyed by our employees more than Microsoft Azure. We selected AWS IoT because we saw an advertisement for it and have used it ever since. We will continue to use it as long as it is around or until we find one that is better.
Chose AWS IoT Core
We prefer Amazon storage and content delivery S3 services rather than Microsoft Blob Storage. Also, AWS IoT Core seems to be the cheaper alternative compared to Azure IoT.
Google Cloud Pub/Sub
Chose Google Cloud Pub/Sub
Google Cloud Pub/Sub is a managed service compared to Apache Kafka.

Simple Queue Service (SQS) is an Amazon managed service that supports similar functionality as compared to Google Cloud Pub/Sub. However, we selected Google Cloud Pub/Sub as all other services in our platform …
Chose Google Cloud Pub/Sub
Kafka looks like and ordered queue, there no deliver backoff, so if a message has a problem, it doesn't advance to the next one. Google Cloud Pub/Sub looks like more a SET of messages, and kafka like a LIST. In kafka a same message will repeat instantaneously while it is being …
Chose Google Cloud Pub/Sub
Having used Amazon Web Services SNS & SQS I can say that even if the latter may offer more features, Google Cloud Pub/Sub is easier to use. On the other hand, usage of SNS & SQS as well as documentation and troubleshooting is easier with the AWS solution.
Since we are not using …
Chose Google Cloud Pub/Sub
Google Cloud Pub/Sub as a managed service is significantly more easy to use than a self managed Kafka cluster. As our software was already on GCP it was a no-brainer to use Pub/Sub due to the high level of integration and ease of use with other Google Cloud Platform services.
Chose Google Cloud Pub/Sub
  • Easy to setup Publisher, Subscribers and Message Queue service
  • More Reliable and Easy Scalable with Google Managed services
  • Easily integrated with most of the data sources we typically use for Data Storage and Analysis
Chose Google Cloud Pub/Sub
Amazon SQS has no integration with google play billing whereas Google Cloud Pub/Sub had native integration with google cloud billing, Play billing.
Chose Google Cloud Pub/Sub
We considered several messaging platforms including Kafka and Kinesis but both would have required more developer work and didn't integrate as nicely with our ecosystem. RabbitMQ is another messaging platform I've researched and prototyped on; it also would have required more …
Chose Google Cloud Pub/Sub
Compute Engine is not a direct competitor, but in fact, works well coupled with Pub/Sub.
Features
AWS IoT CoreGoogle Cloud Pub/Sub
Internet of Things
Comparison of Internet of Things features of Product A and Product B
AWS IoT Core
8.2
Ratings
3% above category average
Google Cloud Pub/Sub
-
Ratings
IoT Device Management8.10 Ratings00 Ratings
Device Security8.20 Ratings00 Ratings
IoT Data Management8.00 Ratings00 Ratings
IoT Analytics8.40 Ratings00 Ratings
IoT Integration8.20 Ratings00 Ratings
Best Alternatives
AWS IoT CoreGoogle Cloud Pub/Sub
Small Businesses

No answers on this topic

AWS IoT Core
AWS IoT Core
Score 9.9 out of 10
Medium-sized Companies

No answers on this topic

Apache Kafka
Apache Kafka
Score 8.8 out of 10
Enterprises

No answers on this topic

Apache Kafka
Apache Kafka
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AWS IoT CoreGoogle Cloud Pub/Sub
Likelihood to Recommend
8.6
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
8.7
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
7.8
(0 ratings)
9.8
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
AWS IoT CoreGoogle Cloud Pub/Sub
Likelihood to Recommend
AWS iot core is very useful if you need to scale very quickly for managing lots of devices without handling the underlying infrastructure cost. It can enable real time publishing and subscription of devices, monitoring and early stage intervention in case of unexpected issues while developing a full stack solution. However, healthcare scenarios where government intervention is needed should be developed and scaled by following the set of compliance policies of the government and the SLA requirements of the customer. Finally, it is great where you need to do data science research after anonymizing data
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Using Google Cloud Pub/Sub will mainly depend on the cloud platform used. Our client didn't choose GCP for Google Cloud Pub/Sub, if we went with AWS we would be using SNS/SQS (obviously). However, Google Cloud Pub/Sub is a better solution in the GCP services compared to self-managed solutions such as RabbitMQ for instance (it is managed by GCP and integrates with GCP solutions).
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Pros
  • AWS IoT Core integrates power analytics and an AI solution for sensor data processing.
  • Great protocol support including HTTPs and MQTT required to connect resource constraint IoT devices to cloud
  • High security standards during data transmission
  • Scalability and a great user community
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  • A hands-off approach to publishing messages and subscribing to topics.
  • Easy to use APIs.
  • Useful, simple UI on cloud console to send messages for debugging, etc.
Read full review
Cons
  • It would be great to have better integration with other IoT products outside of AWS
  • It has been lagging in some of our applications. It's difficult to tell whether this is on AWS IoT or on our implementation
  • It would be great to support a wider range of protocols
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  • Allow write and read of messages more than 10 MB
  • Support rate at which HTTP endpoints are triggered to reduce scale requirements on downstream services
  • Support replay of messages
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Likelihood to Renew
No answers on this topic
It serves all of our purposes in the most transparent way I can imagine, after seeing other message queueing providers, I can only attest to its quality.
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Usability
I give AWS IoT Core's overall usability this rating because it is very easy to use and is enjoyed by all of our staff. The only problem is that it sometimes glitches and it freezes a lot. So overall, the usability of AWS IoT Core is very good, and we will continue to use it.
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It is easy to create Google Cloud Pub/Sub topics from both Web Console and CLI commands.
Google Cloud Pub/Sub supports creation of one or more subscriptions.
By supporting a BigQuery Pub/Sub subscription to automatically write to a BigQuery table it simplifies development by avoiding implementation of a custom micro service for writes to BigQuery.
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Reliability and Availability
No answers on this topic
I have never faced a single problem in 4 years.
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Performance
No answers on this topic
It's very fast, can be even better if you use protobuf.
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Support Rating
It covers all the aspects of IoT services required for an IoT company. It supports all the industry-wide protocols for secure data transmission and integrates powerful AL and ML technology for data analytics. For data storage, Amazon S3 is a great solution. Strong tech support and user community. Since it is widely used as compared to other products, there is an abundance of training and learning material on the web.
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They have decent documentation, but you need to pay for support. We weren't able to answer all our questions with the documentation and didn't have time to setup support before we needed it so I can't give it a higher rating but I think it tends to be a bit slow unless you're a GCP enterprise support customer.
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Alternatives Considered
Azure IoT is a good product but since our whole suite of tech is now set up in AWS (ec2, s3, sagemaker, cloud formation, etc.), we wanted something that could quickly adapt to our environments. Learning a new tech for IoT was simply a bottleneck that we wanted to avoid at this point.
Read full review
  • Easy to setup Publisher, Subscribers and Message Queue service
  • More Reliable and Easy Scalable with Google Managed services
  • Easily integrated with most of the data sources we typically use for Data Storage and Analysis
  • 10k Topics is a good enough number to build and deliver the business use cases
  • Asynchronous and fallback mechanisms are great to ensure parallel delivery of the messages
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Scalability
No answers on this topic
You can just plug in consumers at will and it will respond, there's no need for further configuration or introducing new concepts. You have a queue, if it's slow, you plug in more consumers to process more messages: simple as that.
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Return on Investment
  • Gives confidence to prototype iot solutions across lots of devices in little time
  • Ability to meet requirements for managing a variety of communication protocols
  • Learning iot analytics and visualization for faster insights enablement
  • Onboarding devices and managing quickly without building inhouse solutions
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  • Pub/Sub has helped avoid data loss improving our customer value prop.
  • Pub/Sub has reduced development time that would otherwise be needed to build a highly scalable queue.
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ScreenShots