CJ Affiliate, formerly known as Commission Junction, is an affiliate network and online advertising agency headquartered in Santa Barbara and owned by the Publicis Groupe, a French PR and advertising company. CJ Affiliate's technology offers affiliate personalization, cross-device customer journey campaign management, and a content monetization suite of products for publishers.
CJ definitely has the largest pool of publishers and is well built out in terms of features. However, it does appear that they have a lot of dead weight in their pool which is something that their competitors claim they have solved.
They are pretty similar honestly we only use different options because there are different companies promoted on each one. the search feature in CJ affiliate is not as easy as Awin.
CJ would be a great place for any publisher looking to monetize their blog or social media accounts. Products that have broad targeting or rely on bargain hunters would perform really well as there are tons of coupon sites and fashion blogs. Niche products would have a harder time growing as they would probably still need to do a lot of outreach.
CJ definitely has the largest pool of publishers and is well built out in terms of features. However, it does appear that they have a lot of dead weight in their pool which is something that their competitors claim they have solved. We ultimately selected CJ because we had previous experience with the platform and wanted to tap into their affiliate pool.