What users are saying about
4 Ratings
4 Ratings
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Score 6.6 out of 101

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Likelihood to Recommend

Closely

Closely has proven to be an invaluable and robust tool that has really streamlined all of our marketing efforts. This, in turn, has saved us time and money and more efficient use of resources. Our marketing campaign has improved since being introduced to this product, as the level of service we receive through the Closely/Thrive team has been very direct and included one-on-one coaching. Our leads and analytics have improved since buying this software which is invaluable to our large growing organization. It is well suited for an organization such as ours, and more specifically real estate, where marketing is the top tool for good business. We see the results each week. I do think with an always growing business that it might be less suited as we continue to increase, and is better suited for smaller companies, but for now we love it!
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Feature Rating Comparison

Email & Online Marketing

Closely
8.6
WYSIWYG email editor
Closely
8.0
Dynamic content
Closely
8.0
Mobile optimization
Closely
10.0
Email deliverability
Closely
10.0
List management
Closely
7.0

Lead Management

Closely
8.3
Lead nurturing
Closely
8.0
Lead scoring and grading
Closely
9.0
Data quality management
Closely
8.0

Campaign Management

Closely
9.0
Event/webinar marketing
Closely
9.0

Social Media Marketing

Closely
9.5
Social sharing and campaigns
Closely
9.0
Social profile integration
Closely
10.0

Reporting & Analytics

Closely
6.5
Standard reports
Closely
8.0
Custom reports
Closely
5.0

Platform & Infrastructure

Closely
3.0
Customizability
Closely
3.0

Pros

  • Perch, Closely's mobile application, is extremely useful for marketing within a larger organization. For example, we are able to view and watch other real estate competition.
  • The integration was seamless, and when Closely was bought by Thrive, this transition was also seamless and did not change our functionality.
  • Analytics and reporting are continuously updated for ease of use daily when tracking other businesses and real estate competition.
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Cons

  • The ability to change reporting to fit our needs a little better. For example, some reporting worked for us when we were smaller, but we are now growing so rapidly we are changing our needs monthly in terms of what we want to see with metrics and reporting.
  • Customizing of mass messaging would be helpful.
  • Easier email marketing interface, meaning simpler web pages and email campaigns.
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Alternatives Considered

Closely is an excellent tool, but since they have grown with Thrive they have become even better than when we first started using the tool. It has allowed our team to gain one on one coaching, which has given us a fresh perspective on marketing tactics in the industry. We selected this tool due to its mobile platform capabilities, as our teams are always on the go. Being in real estate, our teams are constantly at sites and working from outside the office, so a mobile tool was a huge selling point with this product. It has saved us time and given us invaluable coaching!
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Return on Investment

  • Leads and positive feedback has increased weekly since gaining this product.
  • The coaching provided allows our team to get an outside perspective on potential campaigns before we initiate them.
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Pricing Details

Closely

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details