TrustRadius
Closely Review!Closely has been used by our organization's Marketing team since I joined the organization. It is used mainly within these groups, but the Human Resources team manages these groups' use of the software. It ultimately addresses the need for a marketing analytics tool in such a growing organization such as this one. We made the decision to purchase this tool due to its capabilities with their mobile application, Perch. This mobile application allows our team to monitor social postings and reviews for our competitors, and keep an eye on businesses to watch.,Perch, Closely's mobile application, is extremely useful for marketing within a larger organization. For example, we are able to view and watch other real estate competition. The integration was seamless, and when Closely was bought by Thrive, this transition was also seamless and did not change our functionality. Analytics and reporting are continuously updated for ease of use daily when tracking other businesses and real estate competition.,The ability to change reporting to fit our needs a little better. For example, some reporting worked for us when we were smaller, but we are now growing so rapidly we are changing our needs monthly in terms of what we want to see with metrics and reporting. Customizing of mass messaging would be helpful. Easier email marketing interface, meaning simpler web pages and email campaigns.,7,Leads and positive feedback has increased weekly since gaining this product. The coaching provided allows our team to get an outside perspective on potential campaigns before we initiate them.,ThriveHive,Doximity Talent Finder, Hello Talent, LinkedIn Talent
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Closely
4 Ratings
Score 6.7 out of 101
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Closely Reviews

Closely
4 Ratings
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Score 6.7 out of 101
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January 08, 2019

"Closely Review!"

Score 7 out of 10
Vetted Review
Verified User
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Closely has been used by our organization's Marketing team since I joined the organization. It is used mainly within these groups, but the Human Resources team manages these groups' use of the software. It ultimately addresses the need for a marketing analytics tool in such a growing organization such as this one. We made the decision to purchase this tool due to its capabilities with their mobile application, Perch. This mobile application allows our team to monitor social postings and reviews for our competitors, and keep an eye on businesses to watch.
  • Perch, Closely's mobile application, is extremely useful for marketing within a larger organization. For example, we are able to view and watch other real estate competition.
  • The integration was seamless, and when Closely was bought by Thrive, this transition was also seamless and did not change our functionality.
  • Analytics and reporting are continuously updated for ease of use daily when tracking other businesses and real estate competition.
  • The ability to change reporting to fit our needs a little better. For example, some reporting worked for us when we were smaller, but we are now growing so rapidly we are changing our needs monthly in terms of what we want to see with metrics and reporting.
  • Customizing of mass messaging would be helpful.
  • Easier email marketing interface, meaning simpler web pages and email campaigns.
Closely has proven to be an invaluable and robust tool that has really streamlined all of our marketing efforts. This, in turn, has saved us time and money and more efficient use of resources. Our marketing campaign has improved since being introduced to this product, as the level of service we receive through the Closely/Thrive team has been very direct and included one-on-one coaching. Our leads and analytics have improved since buying this software which is invaluable to our large growing organization. It is well suited for an organization such as ours, and more specifically real estate, where marketing is the top tool for good business. We see the results each week. I do think with an always growing business that it might be less suited as we continue to increase, and is better suited for smaller companies, but for now we love it!
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Closely Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (1)
8
Dynamic content (1)
8
Mobile optimization (1)
10
Email deliverability (1)
10
List management (1)
7
Lead nurturing (1)
8
Lead scoring and grading (1)
9
Data quality management (1)
8
Event/webinar marketing (1)
9
Social sharing and campaigns (1)
9
Social profile integration (1)
10
Standard reports (1)
8
Custom reports (1)
5
Customizability (1)
3

About Closely

Categories:  All-in-One Marketing