Commanders Act Enterprise Tag Manager vs. Spotfire Streaming

If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT. If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.

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Taking data from various sources including files, databases, web services, applying some complex rules, transforming, aggregating and producing a result. This is what Spotfire Streaming does best.
- If one needs connectivity to special services as secured databases or web services, building interactive web apps, those are probably tasks that shall be addressed with different tools.

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• Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
• Defining the perimeters and constraints where the pixels need to be fired is a breeze.
• Deploying the container and keeping track of all the modification is very well done.
• The configuration of the deduplication rule is pretty flexible.

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• Processing events in real-time with real low latency and high throughput.
• 100% visual program language, which can be extended by common languages like Java, Python and .NET.
• Reduced time to prototype, create an application and deployment, which reduces the software lifecycle.
• Real robust engine and server. Barely heard of customers having issues in production.

• Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
• Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
• Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.

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• Being a niche tool, there's not much community support
• It is on prem, making it slow to boot. not cloud native (It could be that it is our org's issue)
• The dev environment is very tough to understand for large projects due to the wire style UI/UX

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The usability is good in terms that it gets well integrated with the Spotfire suite but the only few issues I have is the tough UI/UX (learning curve, if the project is huge) and unable to find many users and devs to help with the queries. At the end it is solely based on the documentation provided which is never enough

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Spotfire Streaming support is prompt and to the point. They help with best practices and learning from existing projects.

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We are using Dataflow (by Google).The development time in Spotfire Streaming is definitely shorter because its GUI based. Dataflow handles late arrivals after the window closes, not sure Spotfire Streaming can do that. Dataflow can run GCP as a managed service which is why we chose that tool for our new product.

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• It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
• It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
• It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.

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• While we haven't specifically integrated Spotfire Streaming into our product development, it has allowed us to see the benefits of real-time streaming data.
• We have much more visibility into how our longer term roadmap will look and what we should focus on.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info