A pretty good Tag Container and deduplication engine
Anonymous | TrustRadius Reviewer
July 31, 2017

A pretty good Tag Container and deduplication engine

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Tag Commander

We use TagCommander with 2 purposes:
- having a tag container, that let us handle all the third party pixels in a centralized way
- having a deduplication engine, letting us decide which affiliate platform is eligible for commissions on purchases.

Basically, the tool is used by the IT team, given that the third party pixels are very complex nowadays.
We hoped that the marketing team would have been independent with this platform, but [it's] too bad things are getting more complicated every day and this is a goal we never reached (not with tag commander anyway).
  • Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
  • Defining the perimeters and constraints where the pixels need to be fired is a breeze.
  • Deploying the container and keeping track of all the modification is very well done.
  • The configuration of the deduplication rule is pretty flexible.
  • Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
  • Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
  • Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.
  • It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
  • It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
  • It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.
If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT.

If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.

Commanders Act Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Event tracking
Universal data layer
Automated error checking
Role-based user permissions