CustomerAdvocacy.com vs. Extole

It works with your existing in-app messages and emails to give you the unique ability to be able to send personalised, automated, non-spammy recommendations and feedback based on real user activity. Allowed us to test and learn along the way and it's flexible enough to cope with anything we've thrown at it.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.

• Easy to use
• Easy to implement
• Easy to integrate
• Secure and Reliable

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Track advocates and reward friends.
• Fraud prevention/Abuse of incentive program.
• Reporting is easy and provides good insights.

• It is little slow
• Sometimes lags in reporting
• Pricing is little high

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
• Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
• Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.

An area I found with an opportunity for improvement is the structure of
challenges, I find it somewhat rigid. The activities that are often
produced all have the same structure and can look a little boring after a
while from the advocates point of view. It would be nice if activities
can be more visually diverse but the way the
information is structured. If there are options to allow activities to
be formatted, allowing more visual diversity that's why we shifted to CustomerAdocacy.com.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

More robust on fraud side. Good support.

• Compatible with other tools
• The best thing about the app is how easy it is to quickly target challenges for a
• specific subset of our customers.
• The customer service we received when implementing the software was incredible. we have not had to contact customer service for any product flaws or issues yet. Badges & rewards are a nice touch as well.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.