dbt vs. Integrately

The prerequisite is that you have a supported database/data warehouse and have already found a way to ingest your raw data. Then dbt is very well suited to manage your transformation logic if the people using it are familiar with SQL. If you want to benefit from bringing engineering practices to data, dbt is a great fit. It can bring CI/CD practices, version control, automated testing, documentation generation, etc. It is not so well suited if the people managing the transformation logic do not like to code (in SQL) but prefer graphical user interfaces.

Incentivized

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Integrately boasts a long list of products that it works with, but I feel that the actual implementation is clunky hit-or-miss. In my experience, the UI to create automations is miserably terrible. It shows way too many fields and is constantly resetting collapsed steps, so there is an absolutely dreadful amount of scrolling and searching involved. The order of fields often seems extremely random, which further makes the process for me extremely painful. There seem to be relatively few products that they truly integrate with, and most rely on JSON publishing. Testing is very difficult in my experience as it would only look for the most recent JSON data. It is not possible to test the automations with historical data. The actual success rate of automations is extremely spotty and it is nearly impossible to troubleshoot given the terrible UI. Split workflows (if/then) are very, very clunky. I wasted a huge amount of time manually replicating automations for various gateways.

• dbt supports version control through GIT, this allows teams to collaborate and track the data transformation logic.
• dbt allows us to build data models which helps to break complex transformation logic into simple and smaller logic.
• dbt is completely based on SQL which allows data analyst and data engineers to build the transformation logic.
• dbt can be easily integrated with snowflake.

Incentivized

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• Marketing Automation
• Enroll learners in a course
• Send Instant Order Confirmation Email, SMS and Whatsapp Message
• Connect Google Sheet with other apps

Incentivized

Independently Invited by TrustRadius

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• Field-level lineage (currently at table level)
• Documentation inheritance - if a field is documented the downstream field of the same name could inherit the doc info
• Adding python model support (in beta now)

Incentivized

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• Their workflow builder is almost impossible to use.
• Troubleshooting errors is difficult unless you are a programmer.
• User unfriendly for non-techies.
• Relies heavily on JSON publishing for many tools rather than native integration.

dbt is very easy to use. Basically if you can write SQL, you will be able to use dbt to get what you need done. Of course more advanced users with more technical skills can do more things.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I actually don't know what the alternative to dbt is. I'm sure one must exist other than more 'roll your own' options like Apache Airflow, say, bu tin terms of super easy managed/cloud data transforms, dbt really does seem to be THE tool to use. It's $50/month per dev, BUT there's a FREE version for 1 dev seat with no read-only access for anyone else, so you can always start with that and then buy yourself a seat later.

Incentivized

Independently Invited by TrustRadius

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Integrately is super easy to use, there isn’t a huge learning curve to using it, and their live chat support is also great, so Integrately is better than most.

Incentivized

Independently Invited by TrustRadius

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• Simplified our BI layer for faster load times
• Increased the quality of data reaching our end users
• Makes complex transformations manageable

Incentivized

Independently Invited by TrustRadius

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• I wasted a huge amount of time building workflows that I ultimately walked away from because they did not reliably work.
• They are more affordable than Zapier but in this case, you definitely get what you pay for.