Distribion vs. Planful for Marketing

Extremely robust with extraordinary tracking abilities. Lots of
templates to choose from. Customizations are possible as well. Manages
large lists of recipients/audiences well. It allows not only sending traditional email marketing campaigns but
also automated campaigns and creating action flows to send certain
emails when an action occurs. Compliance Feature & it being user friendly.

Incentivized

Easy to use, it looks cumbersome at first due to how much Planful can do, but once you start it's simple. Love using Planful for simple expense tracking against budget and campaign spend tracking and efficacy.

• Understand the power of your campaigns through detailed reporting.
• Create cross-channel communication.

Incentivized

• Manage campaign spend
• Provide transactional details
• Allow you to move spend around

• Does not have a drag and drop feature, which we can see in most of our peers.

Incentivized

• Planful does not hold the budget therefore making it very difficult to compare when budgets are moved around
• Integration of data is not solid and fails
• The UI still is fiddly, example filter wont work, or when you switch screen views you need to refresh the URL again for it to work

Have not used any other product

• What I enjoy most about Distribion is the fact that it takes a lot of the manual work out of the way I used to market material to potential prospects.

Incentivized

• At this stage none, we are hoping less resources allocated to managing Planful