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Planful Marketing for Marketers
January 29, 2024

Planful Marketing for Marketers

Noel David | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Planful for Marketing

We use the platform to report marketing spend by campaign by integrating into SAP. Converting Financial data into marketing data that is useful for live tracking of spend. This addressed transparency within our organisation where in today's world there is an expectation to have information available in a self serve manor
  • Manage campaign spend
  • Provide transactional details
  • Allow you to move spend around
  • Planful does not hold the budget therefore making it very difficult to compare when budgets are moved around
  • Integration of data is not solid and fails
  • The UI still is fiddly, example filter wont work, or when you switch screen views you need to refresh the URL again for it to work
  • At this stage none, we are hoping less resources allocated to managing Planful

Do you think Planful for Marketing delivers good value for the price?

Yes

Are you happy with Planful for Marketing's feature set?

Yes

Did Planful for Marketing live up to sales and marketing promises?

Yes

Did implementation of Planful for Marketing go as expected?

No

Would you buy Planful for Marketing again?

Yes

Esker, SAP Concur, Salesforce Commerce Cloud, Kepion Planning, Kronos Workforce Dimensions / UKG Dimensions (discontinued), SAP BPC (Business Planning and Consolidation), Adyen
It is suited for larger organisations that have complicated marketing spend calculations. Where marketing spend is simple from a reporting perspective i assume this will be less useful.