E2open vs. TIBCO EBX

E2Open [Digital Transformation Solutions] is best used for customers/partners that do not have their own marketing automation software. It provides them a space to use already built in campaigns for use. A scenario where it may not be the best recommended tool is in a partner type scenario, such as ours. Currently, the tool does not have a fully customizable campaign for a partner to go in and build out a campaign from scratch. They can only take bits and pieces (depending on what is allowed) and make changes as they see fit.

Incentivized

One of the scenarios where TIBCO EBX is best adapted is for the unification of records to form the Golden Record and equivalence management, this together with the end user's own administration according to the excellent functionality of the creation of test flows. So far I have not found a scenario where we can adapt TIBCO EBX according to the needs that have been presented to us.

Incentivized

• A wide offering of service to manage channel data
• How they engage with me to understand my needs as their customer
• A clear structure of where to go for which kind of issues

Incentivized

• Unification of records to form golden records
• Centralize master catalogs
• Excellent administration with approval and publication flows.

Incentivized

• Marketing of solution capabilities - needs to be better marketed
• Costing could be better optimized
• Support and Service issues
• Availability of skilled experts/consultants

Incentivized

• Improve access to information through API for integrations.

Incentivized

E2Open [Digital Transformation Solutions] was very cost effective and does provide a simple tool for us to provide our partner network. We have a vast array of partners, some of which do not have any marketing expertise. This tool makes it that much easier for a partner to take advantage of a tool that does all ends of automation for them.

Incentivized

TIBCO EBX was our first option for implementation in our organization since we know the quality of TIBCO products and verifying their positioning in the evaluation quadrants, it was not necessary for us to evaluate any other products for these purposes in our organization. The implementation of TIBCO EBX has been a fundamental piece for the technological transformation of the organization since its benefits have been really good.

Incentivized

• The data that they organize for us, give clear sell in opportunities
• We can spend our marketing money better on the product that is not selling as much as expected
• We can make sure our factories produce the right products because we have insights in which products are really in demand by our consumers.

Incentivized

• Streamline the organization's information management.
• Implementation of important business rules in the TIBCO EBX to unify the information
• Efficient information for analytical reports with cleaner information for organization.

Incentivized