easyOptima vs. zoovu

When we researched similar tools out there, we decided to go with zoovu due to price and also felt it could do what we wanted it to do. But honestly not sure I would recommend as it's not very intuitive.

• Able to make very specific, customized product solutions for customers
• Decent customer support
• Fairly easy to stylize each assistant for brand

• Metrics are lacking in my opinion- sales attribution for every product clicked on (and don't have a way to truly track real conversion)
• Learning the backend setup has a learning curve I've found - would recommend starting/learning with a very simple assistant. Ours was complex and took many, many months to complete.

zoovu seemed to have the best price for the assistant we were looking to build.

• The ROI metrics aren't very credible in my opinion - so can't say. Wish there were a valid way to connect click assistant click through to verified purchase.