Email on Acid vs. InboxAlly

Great for use during the QA process prior to launching new email marketing campaigns to identify inboxing issues, spam red flags, and inconsistent design across ESPs prior to sending. Not so great for creating emails - better suited for testing them as EOA doesn't integrate with marketing automation platforms, so you'd be doing double work.

Incentivized

If you're sending cold emails to market your product, you definitely need the tool. It will likely increase your open rates by 30-50% at least. This change will add a lot to your conversions and bottom line. The tool has a very high ROI on the investment. Also, if you have a list of subscribers or customers to whom you're sending out broadcast emails. A big chunk of them ends up in your customer's spam or promotions folders. If you want them to actually see your emails, I recommend you to use IA.

• Great intelligent HTML editor
• Great inbox preview rendering
• Excellent customer support

Incentivized

• Increase open rates
• Track deliverability
• Solve deliverability issues

• Poor interface via Blackbaud
• Speed
• Dark mode

Incentivized

• Improve their back end UX a bit. It's very easy to understand and super useful, but there's always room for improvement.

Email on Acid has more features than Litmus. They offer more email clients to test on and during my time using both tools, had fewer clients that displayed as being down. This was a major time suck especially when testing for specific clients such as Microsoft Outlook.

Incentivized

Inboxally is more specialised in solving the very problem that we had, while others do a lesser job on tackling the problem of deliverability.

• It makes our quality assurance tests efficient
• Gives confidence to send strong deliverables to clients

Incentivized

• Increased our ROI on our email marketing efforts.