Epom vs. PubMatic

I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage

Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.

• Offers detailed reporting and analytics, providing insights into campaign performance.
• Epom Ad Server offers faster ad serving times
• Extended customization and targeting options

• The user interface has a lot of functionality, but is not always user-friendly.
• Hardly any predefined analytics templates available. Even some of the obvious dashboards and filters must be created manually.

• Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
• Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
• Don't place blame where blame isn't warranted.
• Knowing the terminology you're speaking about well before you have a conference call.

A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising.

We have already cancelled.

Epom supports various ad formats, providing us with options for display ads, video ads, in-apps, native ads, and more. We also like the flexibility and customization options that Epom provides for businesses regarding specific requirements, allowing us to tailor the ad server to our needs.

We regret using PubMatic and are happy with our choice to move forward onto a better company.

• Epom Ad Server met all the expectations of our ad network, our publishers, and our advertisers. The easy management and high scalability is a very nice bonus.

• Increased problem areas
• Decreased productivity.