Equativ vs. Peach

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Equativ
Score 10.0 out of 10
N/A
Equativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A
Peach
Score 8.9 out of 10
N/A
Peach helps brands connect with billions of consumers around the world. Peach aims to improve the effectiveness and efficiency of video campaigns across TV, social media and online helping advertisers and agencies reach billions of consumers in over 100 countries. The technology supports ad industry workflows by replacing laborious manual tasks with automated processes, and offering efficiency, visibility and security.N/A
Pricing
EquativPeach
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EquativPeach
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
EquativPeach
Features
EquativPeach
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Equativ
8.0
1 Ratings
9% above category average
Peach
-
Ratings
Data Transfer8.01 Ratings00 Ratings
DSP integration8.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Equativ
8.0
1 Ratings
2% above category average
Peach
-
Ratings
Ad campaign creation8.01 Ratings00 Ratings
Ad deployment9.01 Ratings00 Ratings
Display advertising7.01 Ratings00 Ratings
Ad display and retargeting segmentation8.01 Ratings00 Ratings
Sequence targeting8.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Equativ
7.5
1 Ratings
3% below category average
Peach
-
Ratings
Ad dashboards8.01 Ratings00 Ratings
Ad performance reports8.01 Ratings00 Ratings
Ad conversion tracking7.01 Ratings00 Ratings
Ad attribution reporting8.01 Ratings00 Ratings
Cross-channel ad management7.01 Ratings00 Ratings
Ad forecasting and optimization7.01 Ratings00 Ratings
Best Alternatives
EquativPeach
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
MediaValet
MediaValet
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EquativPeach
Likelihood to Recommend
8.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
EquativPeach
Likelihood to Recommend
Equativ (formerly Smart AdServer)
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
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Peach
Peach is very well suited for production hubs that manage multiple markets and media types and wish to consolidate all deliveries in one place. It is suitable for large scale campaigns and is well integrated with the various local clearance platforms in the markets. It is perfect for linear TV and BVOD campaigns.
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Pros
Equativ (formerly Smart AdServer)
  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
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Peach
No answers on this topic
Cons
Equativ (formerly Smart AdServer)
  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
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Peach
No answers on this topic
Alternatives Considered
Equativ (formerly Smart AdServer)
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
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Peach
No answers on this topic
Return on Investment
Equativ (formerly Smart AdServer)
  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
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Peach
No answers on this topic
ScreenShots

Peach Screenshots

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