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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Equativ

    Score10 out of 10
    N/AEquativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A

    lakeFS

    Score10 out of 10
    N/ATreeverse offers open source tech management for engineers, data scientists and analysts who are transforming the world with data.N/A
    Pricing
    EquativlakeFS
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EquativlakeFS
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Treeverse's platform lakeFS is open source technology.
    More Pricing Information
    Features
    EquativlakeFS
    Ad Network Integration
    Comparison of Ad Network Integration features of Equativ and lakeFS
    Feature
    Equativ
    8.0
    1 Ratings
    8% above category average
    lakeFS
    10.0
    1 Ratings
    23% above category average
    Data Transfer8.01 Ratings10.01 Ratings
    DSP integration8.01 Ratings10.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Equativ and lakeFS
    Feature
    Equativ
    8.0
    1 Ratings
    2% above category average
    lakeFS
    -
    Ratings
    Ad campaign creation8.01 Ratings00 Ratings
    Ad deployment9.01 Ratings00 Ratings
    Display advertising7.01 Ratings00 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Equativ and lakeFS
    Feature
    Equativ
    7.5
    1 Ratings
    3% below category average
    lakeFS
    -
    Ratings
    Ad dashboards8.01 Ratings00 Ratings
    Ad performance reports8.01 Ratings00 Ratings
    Ad conversion tracking7.01 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management7.01 Ratings00 Ratings
    Ad forecasting and optimization7.01 Ratings00 Ratings
    Data Collection
    Comparison of Data Collection features of Equativ and lakeFS
    Feature
    Equativ
    -
    Ratings
    lakeFS
    10.0
    1 Ratings
    20% above category average
    Collection of first-party data00 Ratings10.01 Ratings
    Collection of third-party data00 Ratings10.01 Ratings
    Access to Third-party Data Providers00 Ratings10.01 Ratings
    Data Classification
    Comparison of Data Classification features of Equativ and lakeFS
    Feature
    Equativ
    -
    Ratings
    lakeFS
    10.0
    1 Ratings
    19% above category average
    Audience taxonomy00 Ratings10.01 Ratings
    Tag Management00 Ratings10.01 Ratings
    Data Analysis Dashboard00 Ratings10.01 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Equativ and lakeFS
    Feature
    Equativ
    -
    Ratings
    lakeFS
    10.0
    1 Ratings
    24% above category average
    Campaign Analytics00 Ratings10.01 Ratings
    Audience Analytics00 Ratings10.01 Ratings
    Best Alternatives
    EquativlakeFS
    Small Businesses
    AdRoll
    Score3.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Adobe Audience Manager
    Score8.2 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Adobe Audience Manager
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EquativlakeFS
    Likelihood to Recommend
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    EquativlakeFS
    Likelihood to Recommend
    Equativ (formerly Smart AdServer)
    Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
    Incentivized
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    Treeverse
    LakeFS is appropriate to easily collaborate on production data with your team. It is easy to safely experiment and test production data. The data is treated like a code so it is important for a company to be well aware of code like formats in order to use this appropriately
    Incentivized
    Read full review
    Pros
    Equativ (formerly Smart AdServer)
    • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
    • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
    • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
    Incentivized
    Read full review
    Treeverse
    • data
    • connection
    • management
    Incentivized
    Read full review
    Cons
    Equativ (formerly Smart AdServer)
    • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
    • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
    • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
    Incentivized
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    Treeverse
    • search
    • folders
    • customer service
    Incentivized
    Read full review
    Alternatives Considered
    Equativ (formerly Smart AdServer)
    Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
    Incentivized
    Read full review
    Treeverse
    LakeFS is an excellent Data Management Platform and allows much more user access than other products. LakeFS empowers users to connect with the data in different ways and manipulate the data like a coder. It is a great alternative to some others and is a wonderful way to access your data
    Incentivized
    Read full review
    Return on Investment
    Equativ (formerly Smart AdServer)
    • It's helped my organization better manage our traffic flow.
    • It's reduced the amount of work on our social media manager.
    • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
    Incentivized
    Read full review
    Treeverse
    • collaboration
    • data
    • sorting
    Incentivized
    Read full review
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