G2M Platform vs. SAP Predictive Analytics

Creating impact analysis when there are multiple levels of categories for comparison, i.e., firmographics, geo, etc.

It's a great tool to merge actual data analysis (which Lumira doesn't do that well) with visualization (which Lumira does well) - so it can be seen as Lumira for data analysts. However, a lot of the 'predictive' side is hidden/black box which can be frustrating for those analysts, so you could argue it is too complex for casual users, but too 'black box' for analysts.

Incentivized

• Data Insights
• Machine Learning
• Drive Growth

• It doesn't require you to have a Ph.D. to build models!
• You can use it to address a very large and wide dataset without worrying about sampling.
• Automation is in the product DNA. You can prepare your data, ingest it into the "Kernel", then get insights about what was found, decide to publish it and schedule scoring tasks or model refresh in the same product.

Incentivized

• More Visuals
• Better Data Hygiene Features

• Working with this software is very simple and enjoyable for me as [an] IT consultant and expert, but it is a bit complicated for novice users.
• Some big data takes more time‌to load, which I think could be faster

Incentivized

the UI is a bit dated and available as a desktop tool mostly.

Incentivized

The documentation provides an explanation about what features are available but not necessarily what's happening behind the scenes. On the other side, the "community" has grown since the acquisition and most questions are properly addressed by SAP folks. Since the "product maintenance" mode announcement was made, there wasn't much new content published except on the Smart Predict side (which is built by the SAP Predictive Analytics team)

Incentivized

Analyzr gives more transparency than the others tools we have used, allowing us to see the actual model and data insights instead of a black box approach. The tool is also more intuitive then others, allowing members with limited Python, R coding to create models.

We have typically used Spotfire for data analysis but decided to move to SAP Business Objects due to its innate connection with SAP. I found Lumira to be good for visualizations but it is not meant for data analysis. Therefore, we have introduced Predictive Analytics to see if it can fill that gap. So far, it's been far less intuitive than Spotfire to get started, and as far as I am aware so far, it does not bring many additional capabilities. I do, however, like that it utilizes the Lumira look/feel and integrates very well.

Incentivized

• Identified a 30% lift in certain Marketing Efforts, justifying the continuing spend here.
• Clustering allows us to target specific customers for upgrade, resulting in a top 10% to focus sales and marketing resources on.

• Proper forecasting increases our credibility with partners and customers
• Forecasting determines the amount of investment in each sector and reduces the cost of additional costs

Incentivized