G2M Platform

Score9 out of 10

1 Reviews and Ratings

What is G2M Platform?

The G2M Platform (formerly Analyzr) is a software-as-a-service offering by G2M Insights focused on making machine learning analytics simple and secure for midmarket and enterprise customers that may not have a full-fledged data science team. For B2B sales and marketing predictive analytics, the G2M Platform provides a streamlined solution connecting data sources, predictive models, and production systems of record with real-time predictive analytics.

With it, users can:

Develop a broad range of machine learning models for use on tabular data in a no code environment that is SOC 2 Type 2 compliant
Share models with other team members for review and evaluation
Deploy models in a production environment with out-of-the-box model drift monitoring
Export results to Excel or Powerpoint

Categories & Use Cases

Media

Verified User

Director in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

Analyzr helps our organization accelerate our data insights capabilities and fills our resource gap for a true data scientist on the team. We have used the different model types to create segmentations, create propensity scores and identify lift from our marketing efforts.

Pros

Data Insights
Machine Learning
Drive Growth

Cons

More Visuals
Better Data Hygiene Features

Return on Investment

Identified a 30% lift in certain Marketing Efforts, justifying the continuing spend here.
Clustering allows us to target specific customers for upgrade, resulting in a top 10% to focus sales and marketing resources on.