G2M Platform vs. SAS Enterprise Guide

Creating impact analysis when there are multiple levels of categories for comparison, i.e., firmographics, geo, etc.

SAS Enterprise Guide is good at taking various datasets and giving analyst/user ability to do some transformations without substantial amounts of code. Once the data is inside SAS, the memory of it is very efficient. Using SAS for data analysis can be helpful. It will give good statistics for you, and it has a robust set of functions that aid analysis.

Incentivized

• Data Insights
• Machine Learning
• Drive Growth

• Ability to load an AutoExec when opening a session ensuring everyone has the same global variables.
• Formatting with Ctrl I. If you're reading someone else's code and it's not formatted correctly you can highlight the area and hit Ctrl I.

Incentivized

• More Visuals
• Better Data Hygiene Features

• Process time of data is a bit long. It depends on the size of your data and complexity of your project tree.
• There is not enough online free training videos.
• While working with the project tree sometimes the links between the modules are broken or the order for running the modules get mixed up. You should know your project tree by heart.

Incentivized

On account of current user experience and the organization-wide acceptance.

It's not all bad, but I don't believe that an enterprise purchase of SAS is worth the expense considering the widely available set of tools in the data analytics space at the moment. In my company, it's a good tool because others use it. Otherwise, I wouldn't purchase a new set of it because it doesn't have some of the better analytical functions in it.

Incentivized

Although I use SAS support for information on functions, these are SAS related and haven't really come across anything that is specifically for SAS EG.

Incentivized

I've not worked hands-on with the implementation team, but there were no escalations barring a few hiccups in the deployment due to change in requirement & adoption to our company's remote servers.

Analyzr gives more transparency than the others tools we have used, allowing us to see the actual model and data insights instead of a black box approach. The tool is also more intuitive then others, allowing members with limited Python, R coding to create models.

Why I prefer SAS EG: Data processing speed is much faster than that R Studio. It can load any amount of data and any type of data like structured or unstructured or semi-structured. Its output delivery system by which we have the output in PDF file makes it very comfortable to use and share that file to clients very easily. Inbuilt functions are very powerful and plentiful. Facility of writing macros makes it far away from its competitors.

• Identified a 30% lift in certain Marketing Efforts, justifying the continuing spend here.
• Clustering allows us to target specific customers for upgrade, resulting in a top 10% to focus sales and marketing resources on.

• Positive (cost): SAS made a bundle that include unlimited usage of SAS/Enterprise Guide with a server solution. That by itself made the company save a lot of money by not having to pay individual licences anymore.
• Positive (insight): Data analysts in business units often need to crunch data and they don't have access to ETL tools to do it. Having access to SAS/EG gives them that power.
• Positive (time to market): Having the users develop components with SAS/EG allows for easier integration in a production environment (SAS batch job) as no code rework is required.