iStock, from Getty Images vs. Unsplash for Brands

The best examples I have of my experience with iStock, from Getty Images comes from times I am creating prototypes or design concepts to show off a new content type or provide visual examples of how a page could look with the addition of good photography. My only downside is sometimes it can be a struggle to find organic looking stock images which is a key part of the brand identity we have.

Incentivized

I love that I can get real-time and trending content made available on current events. When writing 5-7 articles a day, a good image to support the context of the writing really drives the message home to the reader. Unsplash offers an easy way to search for images that I can use to boot visual engagement, images that are from the field and that resonate with the audience.

Incentivized

• Variety
• Diversity
• Ease of use

Incentivized

• Unsplash consists of a great selection and good variety stock photos.
• Unsplash offers curated collections.
• Unsplash offers great advertising options to creators.

Incentivized

• Specificity
• Lots of odd photos
• DEI

Incentivized

• Would like to see more variety for commonly searched images
• Indications if you've used the images before on the site and when (dates, challenges)
• Information on the photographer/creator

I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.

Incentivized

I think the usability is awesome. The UX and simplicity is great and allows you to quicky find a suitable image. Compared to, for example Shutterstock, it's way more accessible. The added collection feature is also nice, since they are relevant for the time of year. The quick filters on the top are useful as well. And the download is always fast.

Incentivized

Compared to these others I feel that iStock has better variety and selection, better ease of use/interface/search features, fresher selection, and better pricing options. I don't like that Adobe Stock only has subscription options (last I checked) and I do not use them for that reason. I don't like the interface of Shutterstock as much and it's harder to download a test image to try out.

Incentivized

I would say that Unsplash for Brands is a lower-end budget and easier option for projects. Again, if you need something very specific - whether it's in industry, pose, subject, or environment, then you'll likely want something a bit more expensive with a larger library available. That being said, we've been able to tackle a number of projects with Unsplash for Brands.

Incentivized

• Provided good stock imagery for really niche content areas, sometimes organic photography can be hard to replicate what stock does well
• Helped to quickly gain access to advertisement ready music tracks when the marketing team have been stuck for audio
• Allowed designers to provide high fidelity examples of brand styling or campaign ideas

Incentivized

• Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs
• Ease of use, directly implemented in the program to directly find an image without needing to leave the site
• Perfect since it's free!