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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Cloud Pub/Sub

    Score8.8 out of 10
    N/AGoogle offers Cloud Pub/Sub, a managed message oriented middleware supporting many-to-many asynchronous messaging between applications.N/A

    Azure IoT Hub

    Score6 out of 10
    N/AMicrosoft's Azure IoT Hub is a managed service for bidirectional communication between IoT devices and Azure. Azure IoT Hub provides a cloud-hosted solution back end to connect virtually any device. Users can extend their solutions from the cloud to the edge with per-device authentication, built-in device management, and scaled provisioning.

    $10

    per month per IoT Hub unit (per month)

    Pricing
    Google Cloud Pub/SubAzure IoT Hub
    Editions & Modules
    No answers on this topic
    B1
    $10
    per month per IoT Hub unit
    S1
    $25
    per month per IoT Hub unit
    B2
    $50
    per month per IoT Hub unit
    S2
    $250
    per month per IoT Hub unit
    B3
    $500
    per month per IoT Hub unit
    S3
    $2500
    per month per IoT Hub unit
    Free
    Free
    per month per IoT Hub unit
    Offerings
    Pricing Offerings
    Google Cloud Pub/SubAzure IoT Hub
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Cloud Pub/SubAzure IoT Hub
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    8 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    8 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    Google Cloud Pub/SubAzure IoT Hub
    Internet of Things
    Comparison of Internet of Things features of Google Cloud Pub/Sub and Microsoft Azure IoT Hub
    Feature
    Google Cloud Pub/Sub
    -
    Ratings
    Microsoft Azure IoT Hub
    8.7
    4 Ratings
    9% above category average
    IoT Device Management00 Ratings9.64 Ratings
    Device Security00 Ratings9.74 Ratings
    IoT Data Management00 Ratings9.64 Ratings
    IoT Analytics00 Ratings6.14 Ratings
    IoT Integration00 Ratings8.34 Ratings
    Best Alternatives
    Google Cloud Pub/SubAzure IoT Hub
    Small Businesses
    Amazon SNS
    Score8.7 out of 10
    AWS IoT Core
    Score10 out of 10
    Medium-sized Companies
    Amazon SNS
    Score8.7 out of 10
    No answers on this topic
    Enterprises
    TIBCO Rendezvous
    Score6 out of 10
    AWS IoT Core
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Cloud Pub/SubAzure IoT Hub
    Likelihood to Recommend
    9.0
    (8 ratings)
    8.9
    (4 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (3 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.8
    (3 ratings)
    10.0
    (1 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Cloud Pub/SubAzure IoT Hub
    Likelihood to Recommend
    Google
    If you want to stream high volumes of data, be it for ETL streaming or event sourcing, Google Cloud Pub/Sub is your go-to tool. It's easy to learn, easy to observe its metrics and scales with ease without additional configuration so if you have more producers of consumers, all you need to do is to deploy on k8s your solutions so that you can perform autoscaling on your pods to adjust to the data volume. The DLQ is also very transparent and easy to configure. Your code will have no logic whatsoever regarding orchestrating pubsub, you just plug and play. However, if you are not in the Google Cloud Pub/Sub environment, you might have trouble or be most likely unable to use it since I think it's a product of Google Cloud.
    Read full review
    Microsoft
    We are using the Azure IOT hub for solving the multitenancy problem within our research project. We are consuming data from various resources and communicating it with different devices on our hybrid cloud. We also use Azure IoT as a bridge between two business Intelligence sources which are really hard to connect devices.
    Incentivized
    Read full review
    Pros
    Google
    • With a pub/sub architecture the consumer is decoupled in time from the publisher i.e. if the consumer goes down, it can replay any events that occurred during its downtime.
    • It also allows consumer to throttle and batch incoming data providing much needed flexibility while working with multiple types of data sources
    • A simple and easy to use UI on cloud console for setup and debugging
    • It enables event-driven architectures and asynchronous parallel processing, while improving performance, reliability and scalability
    Incentivized
    Read full review
    Microsoft
    • Massive registration and deployment of new devices.
    • Easy integration with other Azure services.
    • Handling security if devices.
    Incentivized
    Read full review
    Cons
    Google
    • Would be nice if the queue could be extended beyond 7 days.
    • We found it a bit tricky replay unacknowledged messages when needed.
    Incentivized
    Read full review
    Microsoft
    • Hardware and embedded integration could improve or be at parity with competitor.
    • Pricing model not as flexible as competitor.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It serves all of our purposes in the most transparent way I can imagine, after seeing other message queueing providers, I can only attest to its quality.
    Read full review
    Microsoft
    No answers on this topic
    Usability
    Google
    It is easy to create Google Cloud Pub/Sub topics from both Web Console and CLI commands.
    Google Cloud Pub/Sub supports creation of one or more subscriptions.
    By supporting a BigQuery Pub/Sub subscription to automatically write to a BigQuery table it simplifies development by avoiding implementation of a custom micro service for writes to BigQuery.
    Incentivized
    Read full review
    Microsoft
    No answers on this topic
    Reliability and Availability
    Google
    I have never faced a single problem in 4 years.
    Read full review
    Microsoft
    No answers on this topic
    Performance
    Google
    It's very fast, can be even better if you use protobuf.
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Google
    They have decent documentation, but you need to pay for support. We weren't able to answer all our questions with the documentation and didn't have time to setup support before we needed it so I can't give it a higher rating but I think it tends to be a bit slow unless you're a GCP enterprise support customer.
    Incentivized
    Read full review
    Microsoft
    Azure IoT support professionals are strong, and always provide timely responses. Vast documentation and examples are available, plus a network of professionals in the market. It's very comparable to the main competitor offer, and easily integrated into the main Azure product offer. Azure IoT is not a new solution, so it is very mature and support can easily address any day to day or architectural concern you have.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Having used Amazon Web Services SNS & SQS I can say that even if the latter may offer more features, Google Cloud Pub/Sub is easier to use. On the other hand, usage of SNS & SQS as well as documentation and troubleshooting is easier with the AWS solution. Since we are not using GCP only for Pub/Sub the choice depends on other variables.
    Incentivized
    Read full review
    Microsoft
    We require Azure integration, data security and simple development. IoT Hub ticked all those boxes.
    Incentivized
    Read full review
    Scalability
    Google
    You can just plug in consumers at will and it will respond, there's no need for further configuration or introducing new concepts. You have a queue, if it's slow, you plug in more consumers to process more messages: simple as that.
    Read full review
    Microsoft
    No answers on this topic
    Return on Investment
    Google
    • Increased Efficiency with reliable and Google managed services up all the time wit Disaster Recovery in place as well
    • Definitely Lower costs being a cloud based solution and easier to setup
    • Faster Project delivery and go to market plan for the business use cases basis this technology at the back end
    Incentivized
    Read full review
    Microsoft
    • As a student, we are using student program subscription which is cheaper than an individual or business subscription.
    • Our school devices our efficiently communicating with each other which has increased the revenue of our school.
    • It provides strong and robust cloud communication within the premises which also helped in increased in the school reputation.
    Incentivized
    Read full review
    ScreenShots