HighAdvocacy vs. ReferenceEdge

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
HighAdvocacy	N/A	Mid-Size Companies (51-1,000 employees)	HighAdvocacy is a customer advocacy platform for B2B SaaS teams. It helps teams collect customer reviews, social posts, and written or video testimonials through a single workflow, replacing email-based outreach and spreadsheet tracking. Teams can create campaigns for review sites including G2, Capterra, Trustpilot, and Google, as well as LinkedIn and X posts, text testimonials, and video testimonials. Campaigns can be shared through an embedded widget or hosted…	$29 per month
ReferenceEdge	Score10 out of 10	N/A	Since 2003, Point of Reference has helped companies leverage customer advocates to fuel business growth and fortify brands. They present technology, domain expertise and supplemental staffing solutions that organize and optimize authentic customer voices. Their product ReferenceEdge is a reference management system. Each component addresses a specific program pain point such as recruiting, data maintenance, customer reference lead generation, customer rewards and metrics.	$4.50 per month per user

Pricing scales on the number of advocates collected rather than features. All plans include the full set of review sources, verification, and rewards. Starter covers up to 500 advocates with 1 workspace and 3 team seats. Professional scales from 1,000 to 100,000 advocates with 3 workspaces and 10 team seats, and adds the gift card platform and branding removal. Custom pricing covers agency multi-tenant setups and enterprise volume. Annual billing reduces both published plans by 20 percent, bringing Starter to 24 dollars per month and Professional to 79 dollars per month. On Professional, additional workspaces are 20 dollars each and additional seats are 5 dollars each.

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Features

HighAdvocacy

ReferenceEdge

Comparison of Brand Advocacy Tools features of HighAdvocacy and ReferenceEdge
Feature	HighAdvocacy - Ratings	ReferenceEdge 10.0 1 Ratings 41% above category average
Referral Management	00 Ratings	10.01 Ratings
Rewards Program	00 Ratings	10.01 Ratings
Reference Request Automation	00 Ratings	10.01 Ratings

Best Alternatives
	HighAdvocacy	ReferenceEdge
Small Businesses	No answers on this topic	No answers on this topic
Medium-sized Companies	Influitive Score8 out of 10	Influitive Score8 out of 10
Enterprises	Influitive Score8 out of 10	Influitive Score8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	HighAdvocacy	ReferenceEdge
Likelihood to Recommend	- (0 ratings)	10.0 (1 ratings)

User Testimonials
	HighAdvocacy	ReferenceEdge
Likelihood to Recommend	HighAdvocacy No answers on this topic	Point of Reference Absolutely the best for managing customer references/ advocacy. Comprehensive functionality and attentive and responsive support model, and they don't charge extra to use value-add functionality, such as the automated check-in on reference status, contacts, etc. They know this field and need thoroughly and have thought of everything. Native to Salesforce streamlined deployment and up-leveled cross-company support, and also were my full partner in educating me on how to use Salesforce reporting, which is a valuable professional advantage. Incentivized Verified User Read full review
Pros	HighAdvocacy No answers on this topic	Point of Reference Simplifies and streamlines complex matrixed customer information Enables strategic engagement through easy access to customer reference accounts, contacts, content, and activities they've participated in as well as are interested in participating in Cross-company adoption and visibility through native Salesforce integration Load balancing and protection from over-use/ burnout - critical. Incentivized Verified User Read full review
Cons	HighAdvocacy No answers on this topic	Point of Reference Ability to pre-populate a 'win wire' with deal info from SF. I believe this is being developed now. Standard organization of 'attributes' so it's easier to break out that report column into per-attribute columns. I like that they have an active Trello board for user suggestions and incorporate requests with each update. Incentivized Verified User Read full review
Alternatives Considered	HighAdvocacy No answers on this topic	Point of Reference We also evaluated ReferenceView from ROInnovation/ Upland. ReferenceEdge from Point of Reference was lower cost for complete functionality, plus their ongoing support model is second to none. SlapFive has great video functionality, which we may use at some point, but isn't a customer reference/ advocacy management platform. And its comprehensive marketing functionality was more than our team needed. ReferenceView was a failure, unfortunately. Way more expensive. limited functionality, and an abysmal support model. Incentivized Verified User Read full review
Return on Investment	HighAdvocacy No answers on this topic	Point of Reference Faster access to critical customer references 360 degree view of customer engagement Full visibility through comprehensive pre-built reports Incentivized Verified User Read full review
ScreenShots	HighAdvocacy Screenshots

HighAdvocacy vs. ReferenceEdge

HighAdvocacy

ReferenceEdge

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HighAdvocacy Screenshots