ReferenceEdge

Aiming to drive awareness, education and data quality, ReferenceEdge features:

ReferenceEdge lets users keep track of who is considered a reference, current status and for which reference activities they are available. The basis of any customer reference program or practice is knowing reference customers. ReferenceEdge lets the user tag accounts and contacts as program members, activate or deactivate their status with a click, and tag records with the metadata that users depend on to find relevant and up-to-date references.

As an incentive, ReferenceEdge users can be offered points, earned for nominating reference candidates, assisting with arranging a reference activity or periodically updating reference profile information for an account they own. Salesforce leaderboards keep all ReferenceEdge users aware of their accrued points relative to their peers, stoking healthy competition, as well as motivating and making reference-related activities fun and gratifying.

Beyond technology, Point of Reference also adds referral program consulting and advisory services, and offers extended team members for referral program process outsourcing, as needed.